West Marine
1 E Broward Blvd Suite 200,
Fort Lauderdale, 33301, FL,
United States
Fort Lauderdale, 33301, FL,
United States
1 831-728-4417
Retail
West Marine Technographics
West Marine Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by West Marine and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 West Marine employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that West Marine has purchased the following applications: RadiusOne AR Suite for AR Automation in 2020, Udutu for Learning and Development in 2010, Zoovu for Chatbots and Conversational AI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems West Marine is running and its propensity to invest more and deepen its relationship with HighRadius , Udutu , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing West Marine revenues, which have grown to $700.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for West Marine intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
West Marine Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HighRadius | Legacy | RadiusOne AR Suite | AR Automation | ERP Financial Management | n/a | 2020 | 2020 |
In 2020 West Marine implemented RadiusOne AR Suite from HighRadius to automate accounts receivable processes in the AR Automation category. The project objective was to establish an online payment system for wholesale customers while automating the process of receiving bank payments.
Implementation centered on RadiusOne AR Suite modules for online payment acceptance, automated payment receipt, payment posting, and cash application workflows. The iSeries development and QA team performed data mapping and developed interface programs for incoming and outgoing payment data to support end to end payment processing. Configuration and design artifacts included written functional specifications and technical specifications together with reviews of the vendor Business Solution Requirements and vendor Integration Solution Requirements.
The deployment architecture included interface-level integration with the JDA Accounts Receivable system to validate payment posting and ensure accounting accuracy. Cross functional coordination involved Engineering, Networking, Operations, Service Desk, and other development teams to support enterprise interfaces and production support. Operational scope focused on wholesale customer payment workflows and the accounts receivable function within finance.
Governance and rollout relied on formal test plans, user acceptance testing with business users, and a deployment runbook created for enterprise projects. Post go live responsibilities included production support, troubleshooting, root cause analysis, and coordination with the vendor for any change requests. The implementation emphasized AR Automation capabilities such as payment posting, cash application, reconciliation, and interface orchestration.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Udutu | Legacy | Udutu | Learning and Development | HCM | n/a | 2010 | 2010 |
In 2010, West Marine implemented Udutu to convert vendor PowerPoint materials into SCORM tracked interactive courses. The deployment was a retail training initiative under the Learning and Development category covering the United States and Canada, focused on sales associate onboarding, product knowledge, and customer service functions.
Udutu served as both an authoring environment and a delivery platform, converting static slide decks into modular SCORM courseware with embedded knowledge checks and completion tracking, inferred from the case study description. The implementation emphasized course authoring, SCORM compliance for LMS interoperability, and LMS delivery to provide store level access and progress reporting.
Udutu partnered with West Marine on content conversion and rollout, with training and HR teams governing content updates and deployment cadence. The scope targeted retail stores and sales associates in US and Canada and aimed to improve product knowledge, customer service, and margins as stated in the case study.
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Recruiting | HCM |
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2015 | 2015 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2022 |
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Workforce Management | HCM |
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2010 | 2010 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoovu | Legacy | Zoovu | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016 West Marine deployed Zoovu on its public website, implementing Zoovu as a Chatbots and Conversational AI application to support online product discovery and customer assistance. The deployment is focused on web-embedded conversational interfaces that drive guided selling and self-service support for e-commerce shoppers.
The Zoovu implementation includes conversational flows for product finders, natural language search augmentation, and FAQ automation, configured to surface SKU-level recommendations and merchandise attributes. Zoovu is implemented as a client-facing conversational layer integrated into site pages, using script-based embedding and rule-driven dialog trees combined with intent classification typical of Chatbots and Conversational AI implementations.
Operational ownership sits with e-commerce and merchandising teams, who manage conversation content, product heuristics, and intent training through Zoovu configuration tooling. Governance emphasizes iterative content updates and cross-functional workflows between merchandising and customer support to keep conversational guidance aligned with catalog changes, while the system remains publicly available on West Marine’s website for online shoppers.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2016 | 2016 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Demand Forecasting and Planning | SCM |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2015 | 2015 |
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Call Center | CRM |
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2015 | 2016 |
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CRM | CRM |
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2020 | 2020 |
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Customer Analytics | CRM |
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2014 | 2014 |
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Customer Engagement | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at West Marine
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by West Marine Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from West Marine IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the West Marine digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD West Marine Technographics
West Marine is a Retail organization based in United States,
with around 5000 employees and annual revenues of $700.0 million.
West Marine operates a diverse technology stack with applications such as
RadiusOne AR Suite, Udutu and Zoovu,
covering areas like AR Automation, Learning and Development and Chatbots and Conversational AI.
West Marine has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HighRadius, Udutu and Zoovu.
West Marine recently adopted applications including
UKG Pro Recruiting (ex UltiPro Recruiting) in 2022, Salesforce Commerce Cloud in 2022 and RELEX Demand Planning in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of West Marine’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates West Marine’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete West Marine technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.