Western Wisconsin Health (formerly Baldwin Area Medical Center)
1100 Bergslien Street,
Baldwin, 54002, WI,
United States
Baldwin, 54002, WI,
United States
1 715-684-1111
Healthcare
Western Wisconsin Health (formerly Baldwin Area Medical Center) Technographics
Western Wisconsin Health (formerly Baldwin Area Medical Center) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Western Wisconsin Health (formerly Baldwin Area Medical Center) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Western Wisconsin Health (formerly Baldwin Area Medical Center) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Western Wisconsin Health (formerly Baldwin Area Medical Center) has purchased the following applications: Epic Excellian for Electronic Health Record in 2015, WooCommerce for eCommerce in 2021, Keap CRM for CRM in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Western Wisconsin Health (formerly Baldwin Area Medical Center) is running and its propensity to invest more and deepen its relationship with Epic Systems , Automattic , Keap (formerly Infusionsoft) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Western Wisconsin Health (formerly Baldwin Area Medical Center) revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Western Wisconsin Health (formerly Baldwin Area Medical Center) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Western Wisconsin Health (formerly Baldwin Area Medical Center) Tech Stack and Enterprise Applications
Western Wisconsin Health (formerly Baldwin Area Medical Center) ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Epic Systems | Legacy | Epic Excellian | Electronic Health Record | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Western Wisconsin Health, formerly Baldwin Area Medical Center, implemented Epic Excellian Electronic Health Record. The deployment targeted inpatient and outpatient workflows across the organization, consolidating clinical documentation, patient registration, and revenue cycle processes for a 250-employee regional health system in the United States.
Epic Excellian was configured to support core Electronic Health Record capabilities including clinical documentation, computerized provider order entry, scheduling, patient registration, and revenue cycle management. Configuration work included credentialing-adjacent workflows and billing exception handling, and internal staff documentation indicates hands-on resolution of complicated credentialing and billing errors by personnel who taught themselves to operate Epic Excellian and complete assigned tasks in a timely manner.
The implementation extended operational coverage across clinical staff, front desk registration, billing, and credentialing teams, enabling shared patient records and centralized registration and claims processing. Integrations typical for this category were enabled to support cross-department workflows with laboratory and imaging systems, aligning administrative and clinical business functions within the Electronic Health Record.
Governance and rollout emphasized role-based access controls and process adjustments in revenue cycle and credentialing operations, with frontline staff-driven training and operational ownership for day-to-day issue resolution. Operational oversight focused on embedding credentialing and billing workflows into Epic Excellian to sustain ongoing administrative and clinical workstreams.
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Western Wisconsin Health (formerly Baldwin Area Medical Center) eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Western Wisconsin Health implemented WooCommerce from Automattic on its public website, adding an eCommerce storefront to its digital presence. The deployment published 10 WooCommerce products and established a consumer-facing catalog for online ordering and product visibility.
The implementation centered on core eCommerce capabilities, including a product catalog, product detail pages, shopping cart and checkout flows, and order management functions. Configuration work focused on catalog attributes, pricing and inventory controls appropriate for a small health system catalog, using WooCommerce to manage product lifecycle and transactional workflows.
WooCommerce was embedded into the organization’s existing website platform via Automattic’s plugin architecture, enabling web-based commerce and order capture directly on the site. Operational scope included web operations and consumer-facing services, with day-to-day order processing and fulfillment routed to internal teams responsible for online sales and customer communications.
Governance emphasis targeted catalog ownership and content workflows, with processes for product updates, pricing review and order handling defined for responsible departments. The implementation positioned WooCommerce as the primary eCommerce application for Western Wisconsin Health, supporting catalog publishing, online checkout and order orchestration within the health system’s web channel.
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Western Wisconsin Health (formerly Baldwin Area Medical Center) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Keap (formerly Infusionsoft) | Legacy | Keap CRM | CRM | CRM | n/a | 2016 | 2016 |
In 2016, Western Wisconsin Health implemented Keap CRM as its CRM solution. The implementation is observable on the organization website where Keap, formerly Infusionsoft, is used to capture patient inquiries and community outreach leads. Western Wisconsin Health is a United States based healthcare provider with roughly 250 employees, and Keap CRM serves as the primary inbound contact capture layer.
Keap CRM was configured to provide core CRM capabilities typical for the category CRM, including contact management, web form lead capture, email campaign automation, segmentation, and automated follow-up sequences. The deployment reflects a cloud-hosted SaaS orientation and emphasizes template-driven communications and lifecycle workflows to manage patient and community contacts.
Operational scope centers on marketing, patient access, and community outreach teams, with Keap CRM centralizing inbound web leads and outreach workflows. Governance appears focused on standardizing contact records and automating follow-up processes to reduce manual tracking of inquiries and coordinate outreach activities.
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Western Wisconsin Health (formerly Baldwin Area Medical Center) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Western Wisconsin Health (formerly Baldwin Area Medical Center) CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Western Wisconsin Health (formerly Baldwin Area Medical Center)
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Western Wisconsin Health (formerly Baldwin Area Medical Center) Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Western Wisconsin Health (formerly Baldwin Area Medical Center) IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Western Wisconsin Health (formerly Baldwin Area Medical Center) digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Western Wisconsin Health (formerly Baldwin Area Medical Center) Technographics
Western Wisconsin Health (formerly Baldwin Area Medical Center) is a Healthcare organization based in United States,
with around 250 employees and annual revenues of $25.0 million.
Western Wisconsin Health (formerly Baldwin Area Medical Center) operates a diverse technology stack with applications such as
Epic Excellian, WooCommerce and Keap CRM,
covering areas like Electronic Health Record, eCommerce and CRM.
Western Wisconsin Health (formerly Baldwin Area Medical Center) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Epic Systems, Automattic and Keap (formerly Infusionsoft).
Western Wisconsin Health (formerly Baldwin Area Medical Center) recently adopted applications including
WooCommerce in 2021, Lucky Orange in 2020 and Intuit Mailchimp in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Western Wisconsin Health (formerly Baldwin Area Medical Center)’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Western Wisconsin Health (formerly Baldwin Area Medical Center)’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Western Wisconsin Health (formerly Baldwin Area Medical Center) technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.