Whitbread
Business Park Porz Avenue,
Dunstable, LU5 5XE,
United Kingdom
Dunstable, LU5 5XE,
United Kingdom
44 15 8242-4200
Leisure and Hospitality
Whitbread Technographics
Whitbread Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Whitbread and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 38000 Whitbread employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Whitbread has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2017, PageUp ATS for Applicant Tracking System in 2015, Oracle Hospitality Micros Simphony Cloud for Point Of Sale in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Whitbread is running and its propensity to invest more and deepen its relationship with Oracle , MobileXpense , PageUp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Whitbread revenues, which have grown to $4.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Whitbread intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Whitbread Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
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Expense Management | ERP Financial Management |
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2010 | 2010 |
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Expense Management | ERP Financial Management |
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2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
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Compensation Management | HCM |
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2020 | 2020 |
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Core HR | HCM |
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2016 | 2016 |
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Learning and Development | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2014 | 2015 |
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Payroll | HCM |
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2020 | 2020 |
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Pension Administration | HCM |
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2019 | 2019 |
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Time and Attendance | HCM |
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2014 | 2015 |
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Time and Attendance | HCM |
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2020 | 2020 |
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Workforce Analytics | HCM |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Hospitality Micros Simphony Cloud | Point Of Sale | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021 Whitbread implemented Oracle Hospitality Micros Simphony Cloud as its Point Of Sale platform across its UK estate and an expanded footprint that included targeted deployment for 31 hotels in Germany. The implementation used the cloud edition of Oracle Hospitality Micros Simphony Cloud to standardize checkout and payment workflows across reception, self check in kiosks, and restaurant points of service. Deployment emphasized a centralized cloud POS architecture to support distributed on site POS devices and integrated payment endpoints.
Configuration work focused on core POS capabilities typical to the Point Of Sale category, including card present payment processing with Pin Entry Device integration, support for self service kiosk transactions, and business account Card Not Present authorization workflows. Oracle Hospitality Micros Simphony Cloud was configured to handle secure meal allowance payment flows, aligning POS transaction logic with corporate spend policies and onsite restaurant operations. The project documented functional workflows for cashiering, kiosk session handling, and allowance authorization to ensure consistent transaction handling across venues.
Integrations were explicit and practical, the implementation included a secure meal allowance payment integration between Micros Point of Sale and Oracle Property Management System, and an integrated payment solution that enabled onsite teams to accept payments via PED directly from both the hotel reservations system and restaurant systems for the 31 German hotels. Whitbread replaced the payment gateway service and the merchant acquiring service for the United Kingdom, Republic of Ireland, and Germany as part of the same program, and implemented Card Not Present authorization for Business Account spend and allowances. The broader IT program also integrated ServiceNow ITSM enhancements, adding Virtual Agent and Live Chat through Microsoft Teams and ServiceNow portal with Azure natural language understanding for support automation, and automated secure weekly transfers of employee HR records from the Data Platform to the onsite scheduling tool to address working time regulations.
Governance and rollout were led by an internal IT project manager, with discrete workstreams for payments, POS configuration, PMS integration, and workforce scheduling automation. The payment merchant replacement was executed as a capital program valued at circa £8.9m, and the working time regulations automation was delivered under a circa £495k program, both described as successfully implemented. Operational governance included revised support workflows tied into ServiceNow and automated data feeds to scheduling, enabling centralized control of POS configuration and payment interfaces across the UK, Republic of Ireland, and Germany.
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Reservation and Booking Management | ERP Services and Operations |
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2017 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2017 | 2018 |
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Analytics and BI | Analytics and BI |
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2017 | 2018 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Analytics and BI | Analytics and BI |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management, Digital Asset Management | Content Management |
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2019 | 2019 |
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Digital Asset Management | Content Management |
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2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2015 | 2015 |
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Call Center | CRM |
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2016 | 2016 |
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CRM | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Experience, Customer Analytics | CRM |
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2022 | 2022 |
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Customer Loyalty | CRM |
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2018 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, Sales Engagement | CRM |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2018 | 2018 |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2017 | 2017 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2013 | 2013 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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Risk Management | TRM |
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2023 | 2023 |
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Treasury Management | TRM |
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2019 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Robotic Process Automation | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Whitbread
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Whitbread Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Whitbread Technographics
Whitbread is a Leisure and Hospitality organization based in United Kingdom,
with around 38000 employees and annual revenues of $4.00 billion.
Whitbread operates a diverse technology stack with applications such as
Oracle Cloud ERP, PageUp ATS and Oracle Hospitality Micros Simphony Cloud,
covering areas like ERP Financial, Applicant Tracking System and Point Of Sale.
Whitbread has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and PageUp.
Whitbread recently adopted applications including
Adobe Experience Manager in 2025, Shiji Twilight Data + AI in 2024 and KPMG Sofy GRC in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Whitbread’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Whitbread’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Whitbread technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.