Whitbread
Business Park Porz Avenue,
Dunstable, LU5 5XE,
United Kingdom
Dunstable, LU5 5XE,
United Kingdom
44 15 8242-4200
Leisure and Hospitality
Whitbread Technographics
Whitbread Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Whitbread and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 38000 Whitbread employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Whitbread has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2017, PageUp ATS for Applicant Tracking System in 2015, Oracle Hospitality Micros Simphony Cloud for Point Of Sale in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Whitbread is running and its propensity to invest more and deepen its relationship with Oracle , MobileXpense , PageUp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Whitbread revenues, which have grown to $4.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Whitbread intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Whitbread Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017 Whitbread implemented Oracle Cloud ERP to centralize accounting for Fixed Assets and Projects and to strengthen statutory financial reporting within its Finance organization. The deployment targeted the Fixed Assets and Projects team and the wider Accounting & Controls team, aligning Oracle Cloud ERP with group accounting policies and balance sheet reconciliation workflows across the corporate finance function.
Core configuration focused on ERP Financial capabilities for accurate asset accounting and project cost capture, using Oracle Cloud ERP and the Oracle Fusion system to manage asset capitalization, depreciation schedules, project cost accounting, period close tasks and the production of statutory financial statements. Functional modules and capabilities implemented included fixed asset management, project accounting, financial reporting and controls automation, with configuration to support first line reporting, period close orchestration and associated balance sheet reconciliations.
Operational coverage included finance teams supporting Whitbread support of approximately 1,200 hotels and restaurants across the United Kingdom, Germany and the UAE, with day to day ownership residing in the Fixed Assets and Projects team and escalation into the wider Accounting & Controls organization. The implementation explicitly incorporated relationship management with external auditors Deloitte to coordinate audit evidence and to deliver a clean audit for fixed assets, and the solution was positioned to improve efficiency and effectiveness of accounting processes.
Governance and process workstreams emphasized operation of the financial control framework FCF, development of risk and control matrices, and documentation of end to end accounting processes. The role leading the Oracle Cloud ERP utilization was charged with driving process review and continuous improvement, managing and developing the team, and ensuring statutory compliance and integrity of financial statements while identifying and escalating risks and opportunities as they arose.
|
|
|
|
|
Expense Management | ERP Financial Management |
|
2010 | 2010 |
|
|
|
|
|
Expense Management | ERP Financial Management |
|
2019 | 2019 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Whitbread implemented PageUp ATS. The PageUp ATS Applicant Tracking System is deployed as the candidate-facing recruiting platform and is embedded on Whitbread's careers site at https://secure.dc3.pageuppeople.com/apply/683/wb/applicationForm/default.asp, providing web-hosted application intake for external candidates.
Configuration emphasizes online application forms and job posting management, with standard Applicant Tracking System capabilities including requisition creation, candidate application intake, candidate data capture, workflow orchestration for hiring processes, and reporting for talent acquisition. PageUp ATS is presented through a dedicated PageUp URL integrated into the careers experience to route applicants into the PageUp environment.
Operational scope centers on Whitbread's HR and talent acquisition teams and hiring managers, supporting end-to-end recruiting activities on the corporate careers site. Governance and process controls focus on requisition approval workflows, application form version control, and careers site content governance to manage role postings and candidate flows within the PageUp ATS environment.
|
|
|
|
|
Compensation Management | HCM |
|
2020 | 2020 |
|
|
|
|
|
Core HR | HCM |
|
2016 | 2016 |
|
|
|
|
|
Learning and Development | HCM |
|
2018 | 2018 |
|
|
|
|
|
Payroll | HCM |
|
2014 | 2015 |
|
|
|
|
|
Payroll | HCM |
|
2020 | 2020 |
|
|
|
|
|
Pension Administration | HCM |
|
2019 | 2019 |
|
|
|
|
|
Time and Attendance | HCM |
|
2014 | 2015 |
|
|
|
|
|
Time and Attendance | HCM |
|
2020 | 2020 |
|
|
|
|
|
Workforce Analytics | HCM |
|
2018 | 2018 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Hospitality Micros Simphony Cloud | Point Of Sale | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021 Whitbread implemented Oracle Hospitality Micros Simphony Cloud as its Point Of Sale platform across its UK estate and an expanded footprint that included targeted deployment for 31 hotels in Germany. The implementation used the cloud edition of Oracle Hospitality Micros Simphony Cloud to standardize checkout and payment workflows across reception, self check in kiosks, and restaurant points of service. Deployment emphasized a centralized cloud POS architecture to support distributed on site POS devices and integrated payment endpoints.
Configuration work focused on core POS capabilities typical to the Point Of Sale category, including card present payment processing with Pin Entry Device integration, support for self service kiosk transactions, and business account Card Not Present authorization workflows. Oracle Hospitality Micros Simphony Cloud was configured to handle secure meal allowance payment flows, aligning POS transaction logic with corporate spend policies and onsite restaurant operations. The project documented functional workflows for cashiering, kiosk session handling, and allowance authorization to ensure consistent transaction handling across venues.
Integrations were explicit and practical, the implementation included a secure meal allowance payment integration between Micros Point of Sale and Oracle Property Management System, and an integrated payment solution that enabled onsite teams to accept payments via PED directly from both the hotel reservations system and restaurant systems for the 31 German hotels. Whitbread replaced the payment gateway service and the merchant acquiring service for the United Kingdom, Republic of Ireland, and Germany as part of the same program, and implemented Card Not Present authorization for Business Account spend and allowances. The broader IT program also integrated ServiceNow ITSM enhancements, adding Virtual Agent and Live Chat through Microsoft Teams and ServiceNow portal with Azure natural language understanding for support automation, and automated secure weekly transfers of employee HR records from the Data Platform to the onsite scheduling tool to address working time regulations.
Governance and rollout were led by an internal IT project manager, with discrete workstreams for payments, POS configuration, PMS integration, and workforce scheduling automation. The payment merchant replacement was executed as a capital program valued at circa £8.9m, and the working time regulations automation was delivered under a circa £495k program, both described as successfully implemented. Operational governance included revised support workflows tied into ServiceNow and automated data feeds to scheduling, enabling centralized control of POS configuration and payment interfaces across the UK, Republic of Ireland, and Germany.
|
|
|
|
|
Reservation and Booking Management | ERP Services and Operations |
|
2017 | 2018 |
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2016 | 2016 |
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2022 | 2022 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2017 | 2018 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2017 | 2018 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2019 | 2019 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2020 | 2020 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2018 | 2018 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2024 | 2024 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management, Digital Asset Management | Content Management |
|
2019 | 2019 |
|
|
|
|
|
Digital Asset Management | Content Management |
|
2025 | 2025 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Call Center | CRM |
|
2015 | 2015 |
|
|
|
|
|
Call Center | CRM |
|
2016 | 2016 |
|
|
|
|
|
CRM | CRM |
|
2014 | 2014 |
|
|
|
|
|
Customer Experience | CRM |
|
2017 | 2017 |
|
|
|
|
|
Customer Experience | CRM |
|
2023 | 2023 |
|
|
|
|
|
Customer Experience, Customer Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Customer Loyalty | CRM |
|
2018 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, Sales Engagement | CRM |
|
2020 | 2020 |
|
EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
EPM | EPM |
|
2018 | 2018 |
|
|
|
|
|
Financial Consolidation and Close | EPM |
|
2017 | 2017 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
|
|
|
|
IT Service Management | ITSM |
|
2017 | 2017 |
|
PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Project Portfolio Management | PPM |
|
2013 | 2013 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2024 | 2024 |
|
|
|
|
|
Risk Management | TRM |
|
2023 | 2023 |
|
|
|
|
|
Treasury Management | TRM |
|
2019 | 2020 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Robotic Process Automation | PaaS |
|
2018 | 2018 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2017 | 2017 |
|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Whitbread
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Whitbread Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Whitbread IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Whitbread digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Whitbread Technographics
Whitbread is a Leisure and Hospitality organization based in United Kingdom,
with around 38000 employees and annual revenues of $4.00 billion.
Whitbread operates a diverse technology stack with applications such as
Oracle Cloud ERP, PageUp ATS and Oracle Hospitality Micros Simphony Cloud,
covering areas like ERP Financial, Applicant Tracking System and Point Of Sale.
Whitbread has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and PageUp.
Whitbread recently adopted applications including
Adobe Experience Manager in 2025, Shiji Twilight Data + AI in 2024 and KPMG Sofy GRC in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Whitbread’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Whitbread’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Whitbread technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.