Wickes
Link House, 19 Colonial Way,
Watford, WD24 4JL,
United Kingdom
Watford, WD24 4JL,
United Kingdom
44 19 2365-6600
Retail
Wickes Technographics
Wickes Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wickes and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 Wickes employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wickes has purchased the following applications: Avature CRM for Candidate Relationship Management in 2017, OneView Commerce POS for Point Of Sale in 2016, Rocket.chat for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wickes is running and its propensity to invest more and deepen its relationship with Avature , SD Worx , Protime or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wickes revenues, which have grown to $1.59 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wickes intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wickes Tech Stack and Enterprise Applications
Wickes HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2017 | 2017 |
In 2017, Wickes implemented Avature CRM for Candidate Relationship Management on its website, deploying Avature CRM as the front end for candidate engagement and application intake. The implementation is surfaced publicly via the Wickes careers portal at wickes.avature.net, indicating the application is used for external candidate capture and branded talent attraction.
The Avature CRM deployment was configured to support candidate profile creation, application forms for apprenticeships, talent pooling, and automated candidate communications, consistent with Candidate Relationship Management functional workflows. Configuration likely emphasized configurable workflows and form-driven intake to align with apprenticeship recruitment processes and early career hiring pipelines.
Integration work focused on embedding Avature CRM into the Wickes website careers experience, enabling direct application routing and candidate data capture through the careers portal. Operational coverage is centered on Talent Acquisition and HR functions managing apprenticeship programs and external hiring activity across Wickes in the United Kingdom.
Governance and operational controls were implemented to manage candidate lifecycle and data capture workflows, including consent capture and staged recruitment workflows typical for Candidate Relationship Management platforms. The narrative reflects a centralized career site driven deployment of Avature CRM, with system configuration oriented toward managing apprenticeship applications and ongoing candidate engagement.
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Core HR | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2017 | 2017 |
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Time and Attendance | HCM |
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2017 | 2017 |
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Wickes ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneView Commerce | Legacy | OneView Commerce POS | Point Of Sale | ERP Services and Operations | n/a | 2016 | 2017 |
In 2016, Wickes piloted OneView Commerce POS at its Bristol store during the Easter weekend. The OneView Commerce POS Point Of Sale pilot was timed to coincide with Wickes' busiest season to validate promotional throughput and in-store transaction workflows under peak demand.
The pilot implemented the OneView Digital Store Platform with a touch-screen point of sale interface that simplified product lookup and reduced reliance on keyboard shortcuts. Functional capabilities exercised during the pilot included rapid promotion setup, expanded discount functionality, and the ability to process returns and purchases in the same transaction, improving front-of-house transaction orchestration and customer service workflows.
Deployment used a hosted infrastructure model that aligns with the Travis Perkins cloud-based business strategy, enabling centralized promotion configuration and distributed in-store transaction processing. Operational coverage for the pilot was retail store operations and store employees at the Bristol location, with planned expansion considerations expressed across Travis Perkins brands to extend benefits to store operations and supply-chain effectiveness.
Governance for the rollout emphasized alignment with peak trading periods to stress-test promotion management and checkout processes, and process changes focused on simplifying store-level workflows and speed of promotion changes. Outcomes reported from the pilot included rapid promotion setup, reduced customer wait times through combined return and purchase transactions, and improved customer satisfaction as store employees delivered service through the OneView Commerce POS touch-screen interface.
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Wickes AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Wickes deployed Rocket.chat on its public website as a customer-facing conversational layer, implemented under the Chatbots and Conversational AI category. The Rocket.chat implementation is visible on the Wickes UK site and serves as the primary web chat channel for online customer engagement.
Rocket.chat was configured as a web-embedded chat interface delivering real-time messaging, user presence, session handling, and channel-based conversations consistent with Chatbots and Conversational AI functional patterns. The deployment included conversational UI elements and scripted response workflows to support asynchronous customer interactions and agent handoff, leveraging the platform’s native messaging and bot orchestration capabilities.
Operational coverage focused on e-commerce and customer service touchpoints on the Wickes website, routing web-originated conversations into channel workflows exposed by Rocket.chat. Governance and operational ownership aligned with digital and contact center functions to manage chat moderation, session routing, and conversational content updates typical for site-based chat implementations.
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Wickes Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Wickes Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2019 | 2019 |
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Wickes eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2010 | 2010 |
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Product Review Management | eCommerce |
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2017 | 2017 |
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Wickes SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2021 | 2021 |
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Wickes CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2017 | 2017 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Wickes PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Wickes IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2005 | 2005 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Wickes CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Wickes Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Professional Services | Professional Services |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Wickes
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Commercial Finance | Director | Finance | |
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Head of Financial Planning & Analysis | Director | Finance | |
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Commercial Finance Manager | Manager | Finance | |
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HR Business Partner | Manager | HR | |
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Finance Director | Director | Finance | |
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Senior Finance Manager | Manager | Finance | |
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Interim IT Procurement Manager | Manager | Procurement | |
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CIO and member of Executive Committee | CXO | IT | |
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Chief Operations Officer and HR Director | Director | HR | |
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Head of HR (Support Centre and Distribution) | Director | HR | |
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Head of HR, Talent & OD | Director | HR | |
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Payroll Administrator | Manager | Finance | |
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HR Business Partner | Manager | HR | |
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HR Business Partner | Manager | HR | |
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CFO | CXO | Finance | |
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Chief Information Technology Officer | CXO | IT | |
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CX Director | Director | Customer Service | |
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Technology Service Director | Director | IT | |
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IT Enterprise Delivery Director | Director | IT | |
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Director - Digital Delivery | Director | IT | |
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CRM Manager | Manager | Customer Service | |
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CX Director | Director | Customer Service | |
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Head of Customer Relations | Director | Customer Service | |
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Head of Customer Delivery Service | Director | Customer Service | |
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Head of Customer Insight | Director | Customer Service | |
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Senior Digital Marketing & CRM Lead | Manager | Marketing | |
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Chief Marketing and Digital Officer | CXO | Marketing | |
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Lead Expert in Price and Promotions - Senior Transformation Manager | Manager | Finance | |
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Head of Customer Service | Director | Customer Service | |
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Head of eCommerce & Digital Marketing | Director | Marketing | |
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Senior E-commerce Manager | Manager | IT | |
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Apps Being Evaluated by Wickes Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Wickes IT executives and key decision makers. This section highlights Wickes's latest recorded technology evaluations, including The Trade Desk for Digital Advertising Platform on 2025-10-27 and Sweep ESG for Environmental, Social, and Governance (ESG) on 2024-11-20. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Wickes digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-10-27 | Wickes | Evaluated | The Trade Desk | The Trade Desk | Digital Advertising Platform | CRM |
| 2024-11-20 | Wickes | Evaluated | Sweep | Sweep ESG | Environmental, Social, and Governance (ESG) | EPM |
FAQ - APPS RUN THE WORLD Wickes Technographics
Wickes is a Retail organization based in United Kingdom,
with around 8000 employees and annual revenues of $1.59 billion.
Wickes operates a diverse technology stack with applications such as
Avature CRM, OneView Commerce POS and Rocket.chat,
covering areas like Candidate Relationship Management, Point Of Sale and Chatbots and Conversational AI.
Wickes has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Avature, OneView Commerce and Rocket.chat.
Wickes recently adopted applications including
Blue Yonder Luminate Planning in 2021, VoCoVo Communications Management in 2020 and SAP Commerce Cloud (ex Hybris) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Wickes’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Wickes’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Wickes technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.