Bangalore, 560 025,
India
Wienerberger Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Wienerberger and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Wienerberger employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wienerberger has purchased the following applications: Microsoft 365 for Collaboration in 2023, Adobe Experience Manager for Digital Asset Management in 2019, Kreato Core Sales CRM for CRM in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wienerberger is running and its propensity to invest more and deepen its relationship with Microsoft , Adobe Systems , Kreato or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wienerberger revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wienerberger intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2023 | 2023 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2019 | 2019 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kreato | Legacy | Kreato Core Sales CRM | CRM | CRM | n/a | 2023 | 2023 |
In 2023, Wienerberger implemented Kreato Core Sales CRM to centralize sales pipeline management and automate engagement across its India business. The Kreato Core Sales CRM deployment, classified as CRM, targeted the company's sales organization and was configured to consolidate opportunity tracking and forecasting workflows.
Functional configuration emphasized lead and opportunity management, automation of outreach and engagement workflows, and activation of Axlerate AI features for predictive insights and pipeline health scoring, reflecting Kreato's Core Sales CRM capabilities. The implementation included pipeline stage definitions, activity tracking, task automation, and templated engagement sequences to standardize seller activity and improve forecasting discipline.
Operational scope covered Wienerberger India as a single national sales unit, aligning commercial processes and governance around a centralized CRM record of accounts and opportunities. The initiative was explicitly intended to automate engagement and leverage AI-driven insights to improve sales productivity and forecasting, with governance focused on pipeline hygiene and standardized sales workflows.
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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