Buffalo, 14206, NY,
United States
Will Foods Technographics
Will Foods Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Will Foods and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Will Foods employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Will Foods has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2014, LiveChat for Chatbots and Conversational AI in 2020, Mixpanel for Marketing Analytics in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Will Foods is running and its propensity to invest more and deepen its relationship with Intuit , LiveChat, Inc. , Mixpanel or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Will Foods revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Will Foods intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Will Foods Tech Stack and Enterprise Applications
Will Foods ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2014 | 2014 |
In 2014, Will Foods implemented Intuit Quickbooks Enterprise as its ERP Financial solution. The deployment consolidated core accounting for the 120 employee consumer packaged goods company, formalizing the chart of accounts, general ledger processing, accounts payable workflow, and accounts receivable invoicing to provide a single system of record for financial transactions.
Intuit Quickbooks Enterprise was configured to support standard ERP Financial capabilities including financial reporting, cash management controls, and inventory valuation alignment with accounting processes. Operational scope focused on finance and accounting functions across the business, with governance changes to month end close procedures and role based access controls to enforce segregation of duties and consistent transaction processing.
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Will Foods AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Will Foods deployed LiveChat on its public website to provide real time customer engagement. LiveChat is a Chatbots and Conversational AI application used to support online customer service, capture sales inquiries, and route visitors to live agents through an embedded chat widget.
The implementation emphasized widget configuration and conversational workflow setup, using standard Chatbots and Conversational AI capabilities such as automated greeting and qualification messages, canned responses, session transcripts, and agent routing to handle support and ecommerce inquiries. Operational ownership is concentrated in customer service and ecommerce teams, with governance controls established for chat availability windows, agent assignment and escalation rules, and retention of conversation logs, and the deployment scope is confined to the Will Foods website without named integrations.
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Will Foods CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mixpanel | Legacy | Mixpanel | Marketing Analytics | CRM | n/a | 2020 | 2020 |
In 2020 Will Foods deployed Mixpanel as its Marketing Analytics solution on its website. The Mixpanel implementation centralized event-level web tracking to support marketing and e-commerce measurement, with client-side instrumentation embedded in site pages.
The configuration emphasized event instrumentation, funnel analysis, cohort retention tracking, and dashboarding for campaign and product engagement. Mixpanel was configured with a standardized event schema and property taxonomy to normalize campaign, product, and user attributes, and dashboards were provisioned for funnel and cohort visualization and ad hoc exploration.
Operational ownership was assigned to marketing and e-commerce teams, who used Mixpanel dashboards and event reports to monitor user flows and retention signals. Governance relied on a tracking plan, event naming conventions, and QA steps for new events, enabling staged rollout of instrumentation across the website and ongoing maintenance of the Mixpanel implementation.
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Will Foods IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Will Foods
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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COO | CXO | Finance | |
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EVP Finance | VP | Finance | |
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Marketing Director | Director | Marketing | |
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Apps Being Evaluated by Will Foods Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||