William Hill
1 Bedford Avenue,
London, WC1B 3AU,
United Kingdom
London, WC1B 3AU,
United Kingdom
44 20 8918-3600
Professional Services
William Hill Technographics
William Hill Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by William Hill and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12000 William Hill employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that William Hill has purchased the following applications: Oracle Cloud ERP Accounts Payable for AP Automation in 2019, Avature CRM for Candidate Relationship Management in 2018, OpenBet for Enterprise Gaming Platform in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems William Hill is running and its propensity to invest more and deepen its relationship with Oracle , SAP , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing William Hill revenues, which have grown to $1.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for William Hill intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
William Hill Tech Stack and Enterprise Applications
William Hill ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP Accounts Payable | AP Automation | ERP | n/a | 2019 | 2019 |
In 2019, William Hill implemented Oracle Cloud ERP Accounts Payable as an AP Automation initiative to centralize accounts payable and purchase to pay operations. The program was led by a Purchase to Pay Process Design Lead for Oracle Fusion Cloud and focused on process design, documentation, and operational readiness across finance and procurement.
The implementation delivered core process design and documentation workstreams, including Standard Operating Procedures and desk guides, As Is and To Be process mapping using Tibco Nimbus, and a strategy document for business readiness that included data cleansing planning. The team produced a paper outlining P2P controls for the Internal Audit department and authored end to end testing scenarios and User Acceptance Testing scripts to validate Oracle Cloud ERP Accounts Payable workflows.
Operational execution included interview, selection, and stand up of an 11 strong Accounts Payable Team for a new Shared Service Center, training and rollout of Oracle Fusion Cloud processes to that team, and delivery of training to wider business populations including staff in Manila. The project also established an interim control compliant supplier registration process in collaboration with Finance and Procurement until the automated Oracle solution reached go live, and provided after go live hypercare and service desk support for end users.
Governance and change activities encompassed business sign off of To Be processes, creation and delivery of multiple change management workshops, and formalization of SOPs and desk guides for ongoing operations. The engagement reported a successful roll out of Oracle Fusion to the new Accounts Payable Team while maintaining structured controls and operational support during hypercare.
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ERP Financial | ERP |
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2017 | 2018 |
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ERP Financial | ERP |
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2019 | 2019 |
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Expense Management | ERP |
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2011 | 2011 |
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Payment Processing | ERP |
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2018 | 2018 |
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William Hill HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2018 | 2018 |
In 2018, William Hill implemented Avature CRM. The deployment embedded Avature CRM on William Hill's public careers site to provide Candidate Relationship Management capabilities for recruiting and talent marketing.
The implementation focused on web-facing candidate capture, profile management, talent pool segmentation, and campaign orchestration, leveraging Avature CRM workflow automation and candidate engagement features common to the Candidate Relationship Management category. Configuration emphasized configurable candidate forms, automated nurturing sequences, and CRM-driven pipelines to support sourcing and ongoing candidate relationship workflows.
Operational ownership was assigned to William Hill's talent acquisition and HR teams in the United Kingdom, with the careers site integration serving as the primary touchpoint for inbound candidate data. Governance centered on CRM workflow rules, consent and candidate data handling policies, and recruiter-managed campaign segmentation to standardize outreach and candidate lifecycle management.
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Compensation Management | HCM |
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2019 | 2019 |
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Core HR | HCM |
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2018 | 2018 |
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Environment, Health and Safety (EHS) | HCM |
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2023 | 2023 |
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Learning and Development | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2018 | 2018 |
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Performance and Goal Management | HCM |
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2019 | 2019 |
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Workforce Management | HCM |
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2022 | 2022 |
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William Hill ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenBet | Legacy | OpenBet | Enterprise Gaming Platform | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013, William Hill implemented OpenBet as an Enterprise Gaming Platform. The deployment introduced OpenBet Promote as the next generation retail betting software across William Hill's retail operations in the United Kingdom and positioned OpenBet for retail betting operations and customer engagement.
The implementation emphasized retail-facing modules, including the terminal user interface, promotions engine delivered via OpenBet Promote, odds management, content management, and cashiering workflows. Configuration work focused on centralized promotional rules and pricing controls together with terminal-level configurability to support shop level operations and promotional orchestration.
OpenBet was provisioned to operate alongside William Hill's retail technology stack, linking generically to point of sale functions, customer account records, and settlement and reconciliation workflows to operationalize promotions and cashiering. Operational coverage included front-of-shop retail teams, trading and promotions teams, and back office reconciliation and reporting functions, enabling centralized campaign management and real-time terminal updates.
Governance established centralized configuration controls and role based access for trading, retail operations, and approvals, with operational workflows adapted for promotional publication and terminal content updates. Rollout activities reflected staged terminal software updates and staff training to align shop staff to OpenBet Promote workflows and operational procedures.
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Enterprise Gaming Platform | ERP Services and Operations |
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2023 | 2023 |
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William Hill AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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William Hill Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2014 | 2014 |
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Analytics and BI | Analytics and BI |
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2019 | 2020 |
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Data Warehouse | Analytics and BI |
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2016 | 2016 |
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William Hill Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2016 | 2016 |
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William Hill Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2020 | 2020 |
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William Hill CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2019 | 2019 |
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Call Center, Customer Experience | CRM |
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2022 | 2022 |
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CRM | CRM |
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2012 | 2012 |
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CRM | CRM |
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2020 | 2020 |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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William Hill ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2023 | 2023 |
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William Hill PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2015 | 2015 |
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William Hill Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sourcing | Procurement |
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2002 | 2004 |
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William Hill TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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William Hill PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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William Hill IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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William Hill CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at William Hill
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by William Hill Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from William Hill IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the William Hill digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD William Hill Technographics
William Hill is a Professional Services organization based in United Kingdom,
with around 12000 employees and annual revenues of $1.60 billion.
William Hill operates a diverse technology stack with applications such as
Oracle Cloud ERP Accounts Payable, Avature CRM and OpenBet,
covering areas like AP Automation, Candidate Relationship Management and Enterprise Gaming Platform.
William Hill has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Avature and OpenBet.
William Hill recently adopted applications including
Habitus Health Platform in 2023, Playtech in 2023 and ServiceNow ITSM in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of William Hill’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates William Hill’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete William Hill technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.