Redhill, RH1 3AS,
United Kingdom
WinterbothamDarby & Co.Ltd. Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by WinterbothamDarby & Co.Ltd. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 WinterbothamDarby & Co.Ltd. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WinterbothamDarby & Co.Ltd. has purchased the following applications: Microsoft 365 for Collaboration in 2021, FuturMaster Advanced Promotion Management for Trade Promotion Management in 2013, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WinterbothamDarby & Co.Ltd. is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , FuturMaster or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WinterbothamDarby & Co.Ltd. revenues, which have grown to $249.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WinterbothamDarby & Co.Ltd. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FuturMaster | Legacy | FuturMaster Advanced Promotion Management | Trade Promotion Management | CRM | n/a | 2013 | 2013 |
In 2013 WinterbothamDarby & Co.Ltd. implemented FuturMaster Advanced Promotion Management as a Trade Promotion Management application across its UK operations, initiating a program to streamline end-to-end promotion planning and to provide structured pre- and post-promotion analysis. The deployment targeted the retail and channel planning process and was positioned to embed cross-functional workflow between commercial teams, with the explicit aim to maximise return on promotional activity and to improve promotional decision-making and analysis. The implementation context emphasizes enterprise grade promotion lifecycle control rather than point solutions, consolidating planning and analysis into a single application.
Configuration focused on standard Trade Promotion Management capabilities including promotion planning and calendar management, scenario planning and promotional forecasting, structured pre-promotion scenario evaluation, and post-promotion performance analysis. The FuturMaster Advanced Promotion Management implementation included templated promotion types, approval workflows and analytical routines for baseline and uplift analysis, enabling repeatable promotion creation and consistent financial evaluation across promotion types. Automation was applied to routine planning tasks and to enforce governance around promotion approvals and calendar conflicts.
Operational coverage was centered on UK operations and affected commercial functions such as trade marketing, sales planning, channel management and finance for promotional accounting and reconciliation. The system centralized promotion data and analytical outputs to support cross-functional planning cycles and to provide a single source of truth for promotion schedules and performance records. No implementation partner was specified in the record.
Governance changes emphasized standardized approval workflows, embedded cross-functional processes and role-based responsibilities for promotion creation, sign-off and post-event analysis. The program was scoped to change workstreams in retail and channel planning, with the stated objective of improving promotional decision-making and analytical rigor rather than short term tactical fixes.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
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