WND
2020 Pennsylvania Ave NW, #351,
Washington, 20006, DC,
United States
Washington, 20006, DC,
United States
1 541-474-1776
Media
WND Technographics
WND Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by WND and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 WND employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WND has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2018, Oracle NetSuite Commerce for eCommerce in 2007, OpenX OpenAudience for Digital Advertising Platform in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WND is running and its propensity to invest more and deepen its relationship with GumGum , Oracle , Bigcommerce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WND revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WND intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
WND Tech Stack and Enterprise Applications
WND AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, WND implemented GumGum as an Artificial Intelligence Marketing application on its website. The implementation positioned GumGum to operate at the site level, enabling contextual advertising and visual intelligence capabilities that analyze page content and imagery to inform ad placement, targeting, and campaign measurement.
The deployment focused on web delivery and content monetization workflows, with GumGum providing contextual targeting, image recognition driven inventory decisions, and ad delivery optimization as functional capabilities. Operational scope centered on advertising and revenue operations and influenced editorial content placement through automated contextual signals, while governance remained centered on site level configuration and campaign management using GumGum as the Artificial Intelligence Marketing component.
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WND eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2007 | 2007 |
In 2007, WND implemented Oracle NetSuite Commerce as its eCommerce platform. The deployment established Oracle NetSuite Commerce as a cloud SaaS storefront and digital order management layer for the small, 20-employee media publisher, aligning product catalog and checkout workflows with the company website.
The implementation configured core functional modules typical of eCommerce deployments, including catalog management, shopping cart and checkout, payment handling, order management, and embedded content management for article and subscription pages. Operational ownership rested with a centralized small team that managed catalog updates, content publishing workflows, customer account servicing, and order fulfillment processes. Governance was organized around role based access and editorial publishing controls to separate merchandising and editorial responsibilities, and workflows were formalized for catalog changes and order exception handling. Oracle NetSuite Commerce served as the primary commerce and order orchestration layer for WND, supporting digital sales, subscriptions, and customer service operations within the publisher.
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eCommerce | eCommerce |
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2021 | 2021 |
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Shipping Management | eCommerce |
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2021 | 2021 |
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WND CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenX Software | Legacy | OpenX OpenAudience | Digital Advertising Platform | CRM | n/a | 2018 | 2018 |
In 2018, WND implemented OpenX OpenAudience on its website. WND deployed OpenX OpenAudience as a Digital Advertising Platform to manage site advertising and audience targeting for its United States based news properties.
The implementation centers on standard Digital Advertising Platform capabilities, including ad serving, audience segmentation and programmatic yield optimization. OpenX OpenAudience was configured to handle inventory management, delivery controls and reporting workflows, aligning ad units to editorial placements and audience cohorts.
Deployment is scoped to the WND website, with client-side tag integration and server-side ad decisioning implied by the platform class, supporting real-time bidding and programmatic monetization at the page level. Operational ownership rests with WND editorial and ad operations teams, who use OpenX OpenAudience for campaign configuration, frequency controls and performance reporting.
Governance focuses on placement controls, creative approval workflows and reporting cadence to support monetization processes. The configuration emphasizes centralized ad operations for a small publisher, ensuring OpenX OpenAudience is the primary Digital Advertising Platform driving WND advertising and monetization functions.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2010 | 2010 |
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WND ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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WND PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2019 | 2019 |
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WND IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at WND
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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CMO | CXO | Finance | |
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Product Manager | Manager | Finance | |
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Apps Being Evaluated by WND Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from WND IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the WND digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD WND Technographics
WND is a Media organization based in United States,
with around 20 employees and annual revenues of $2.0 million.
WND operates a diverse technology stack with applications such as
GumGum, Oracle NetSuite Commerce and OpenX OpenAudience,
covering areas like Artificial Intelligence Marketing, eCommerce and Digital Advertising Platform.
WND has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Oracle and OpenX Software.
WND recently adopted applications including
BigCommerce in 2021, Canada Post EST 2.0 in 2021 and comScore Activation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of WND’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates WND’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete WND technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.