Wonderful Citrus
1701 S Lexington St,
Delano, 93215, CA,
United States
Delano, 93215, CA,
United States
1 661-720-2400
Consumer Packaged Goods
Wonderful Citrus Technographics
Wonderful Citrus Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wonderful Citrus and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Wonderful Citrus employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wonderful Citrus has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2019, PickTrace Time and Productivity for Time and Attendance, Contingent Labor Management in 2016, Adobe Experience Manager for Digital Asset Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wonderful Citrus is running and its propensity to invest more and deepen its relationship with Oracle , PickTrace , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wonderful Citrus revenues, which have grown to $6.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wonderful Citrus intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wonderful Citrus Tech Stack and Enterprise Applications
Wonderful Citrus ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2019 | 2020 |
In 2019, Wonderful Citrus implemented Oracle Cloud ERP as its ERP Financial application, with implementation leadership active from December 2017 in Bakersfield California through the present. The deployment emphasized Oracle Fusion ERP architecture to centralize financial reporting workflows and core financial control functions for the company wide finance organization. Reporting and analytics workstreams were built around Oracle Hyperion SmartView, OTBI, Oracle Analytics Cloud and Financial Reporting Studio to deliver operational and executive reports. The team developed customized reports, conducted training from beginning to advanced SmartView and ESSbase ad hoc analysis, and led configuration of financial reporting hierarchies and coding validation rules to align chart of accounts and reporting dimensions with corporate finance needs. Governance and operationalization included structured user training sessions, a reporting center of excellence style support model for ongoing report development, and formalized processes for yearly budgeting, quarterly forecasting and capital spending approval and tracking. The implementation also incorporated ROI analyses by asset and business unit into financial planning and capital governance, with Oracle Cloud ERP serving as the central ERP Financial application supporting these business functions.
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Wonderful Citrus HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PickTrace | Legacy | PickTrace Time and Productivity | Time and Attendance, Contingent Labor Management | HCM | n/a | 2016 | 2016 |
In 2016 Wonderful Citrus implemented PickTrace Time and Productivity to manage field labor timekeeping and productivity for its harvest operations. The deployment supported Field Operations and Compliance activities documented between October 2015 and December 2021, operating under Department of Labor rules and Affordable Care Act sick pay requirements.
PickTrace Time and Productivity was configured to capture employee time and bin counts, schedule Farm Labor Contractor crews by sending harvest schedules, and produce audit reporting on Farm Labor Contractors' timesheets, invoices, and recovery periods. Configuration work included PO creation workflows initiated by field supervisors or receiving clerks and verification processes for training logs to meet OSHA requirements.
Operational integrations included invoice processing into the company Oracle ERP System, which processed invoices and received PO information generated from PickTrace. The implementation impacted Field Operations, Compliance, finance and accounts payable, procurement request workflows, field supervisors, receiving clerks, contractors, and compliance teams across the United States.
Governance emphasized hands on training for contractors and bookkeepers on PickTrace Time and Productivity, audit controls for contractor timesheets and invoices, and coordinated grower meetings and events to reinforce operational procedures. The deployment is recorded as a Time and Attendance,Contingent Labor Management implementation that combined scheduling, time capture, compliance reporting, and procurement handoffs.
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Time Clock (Hardware) | HCM |
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2023 | 2023 |
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Workforce Analytics | HCM |
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2018 | 2018 |
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Wonderful Citrus Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2017 | 2017 |
In 2017 Wonderful Citrus implemented Adobe Experience Manager to provide Digital Asset Management capabilities on their website. The deployment centered on using Adobe Experience Manager to manage web-facing media and creative assets for marketing and web content management functions.
Adobe Experience Manager was configured as a centralized asset repository with metadata management, rendition generation, automated publishing workflows, and content delivery support for the website. Configuration emphasized asset lifecycle controls, approval workflows, and taxonomy governance to align digital asset operations with marketing production processes. The implementation leverages Adobe Experience Manager asset management features to enable consistent metadata enrichment and reuse of creative assets across site pages and web channels.
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Wonderful Citrus IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Wonderful Citrus
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Director of Farm Accounting & Finance | Director | Finance | |
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Director of Finance-Operations | Director | Finance | |
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Corporate Controller / Senior Director of Finance | Director | Finance | |
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Global Manager of Sourcing & Procurement | Manager | Procurement | |
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Apps Being Evaluated by Wonderful Citrus Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Wonderful Citrus IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Wonderful Citrus digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Wonderful Citrus Technographics
Wonderful Citrus is a Consumer Packaged Goods organization based in United States,
with around 10000 employees and annual revenues of $6.00 billion.
Wonderful Citrus operates a diverse technology stack with applications such as
Oracle Cloud ERP, PickTrace Time and Productivity and Adobe Experience Manager,
covering areas like ERP Financial, Time and Attendance, Contingent Labor Management and Digital Asset Management.
Wonderful Citrus has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, PickTrace and Adobe Systems.
Wonderful Citrus recently adopted applications including
ADP Kiosk in 2023, Google Cloud Platform (GCP) in 2020 and Oracle Cloud ERP in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Wonderful Citrus’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Wonderful Citrus’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Wonderful Citrus technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.