Woolmans
Gazeley Road, Kentford,
Newmarket, CB8 7QB,
United Kingdom
Newmarket, CB8 7QB,
United Kingdom
44 845 658 9147
Professional Services
Woolmans Technographics
Woolmans Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Woolmans and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Woolmans employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Woolmans has purchased the following applications: Microsoft 365 for Collaboration in 2018, Oracle NetSuite SuiteCommerce for eCommerce in 2013, Oracle NetSuite CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Woolmans is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Woolmans revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Woolmans intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Woolmans Tech Stack and Enterprise Applications
Woolmans Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Woolmans implemented Microsoft 365 as its Collaboration platform. The deployment targeted a 100-employee professional services firm headquartered in the United Kingdom and is publicly referenced on the company website.
Microsoft 365 was provisioned to deliver core Collaboration capabilities, including Exchange Online for email, Microsoft Teams for real time communication, SharePoint for intranet and content management, and OneDrive for file sync and collaborative document workflows. Configuration work emphasized tenant settings, user provisioning, and content publishing flows that allow collaborative materials and staff resources to be surfaced on the corporate site.
Operational coverage encompassed service delivery, client-facing marketing content, and internal operations across departments, with governance focused on tenant administration, identity and access controls, and content publishing workflows. The implementation of Microsoft 365 centralized collaboration tooling and content management for Woolmans while aligning governance to control who can publish and manage collaboration artifacts on the website.
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Collaboration | Collaboration |
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2021 | 2021 |
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Woolmans eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite SuiteCommerce | eCommerce | eCommerce | n/a | 2013 | 2013 |
In 2013, Woolmans implemented Oracle NetSuite SuiteCommerce on its website. The deployment used Oracle NetSuite SuiteCommerce as the core eCommerce platform to support online product catalog, shopping cart, and customer account functionality for the company’s UK professional services operations.
Configuration work emphasized storefront template and content management, catalog and SKU management, merchandising and pricing rules, and checkout orchestration. Oracle NetSuite SuiteCommerce was implemented to integrate natively with NetSuite order management and inventory modules, keeping order capture and stock records within the same NetSuite suite.
Operational scope covered the public website and commerce operations workflows used by marketing, sales, and fulfillment teams. Functional workflows implemented include product content publishing, promotional pricing and merchandising workflows, customer account lifecycle, and order-to-cash processes anchored in the SuiteCommerce storefront.
Governance centered on content and catalog ownership with merchandising and operations owners administering day-to-day updates through the SuiteCommerce administration console. Woolmans uses Oracle NetSuite SuiteCommerce as its primary eCommerce channel, with the application explicitly referenced on the company website.
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eCommerce | eCommerce |
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2021 | 2021 |
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Woolmans CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Woolmans implemented Oracle NetSuite CRM to support customer engagement and website lead capture for the 100 employee professional services firm. The deployment is surfaced on their public website, with Oracle NetSuite CRM used to capture inbound inquiries and route records into structured sales workflows.
The implementation configures standard CRM functional modules including web lead capture, contact and account management, opportunity and pipeline tracking, activity and task logging, and operational reporting. Oracle NetSuite CRM is set up to automate form-to-record creation, assign leads to owners, and maintain a unified contact record with activity history for sales and customer service use.
Architecturally the solution is delivered as a cloud SaaS Oracle NetSuite CRM instance embedded into the company website for front-end capture, with role based access for internal users. Operational coverage centers on sales, marketing, and service functions across the United Kingdom, enabling online inquiry routing and centralized customer records for those teams.
Governance focuses on standardized sales stages, defined user roles and permissions, and data hygiene processes to keep web captured leads consistent with internal contact records. Training and process alignment emphasize inbound handling and opportunity progression workflows typical for a CRM deployment in a mid market professional services firm.
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Woolmans TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Woolmans IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Woolmans CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Woolmans
| First Name | Last Name | Title | Function | Department | Phone | |
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Joint Managing Director | Director | Finance | |
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Commercial Director | Director | Finance | |
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Joint Managing Director | Director | Finance | |
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Apps Being Evaluated by Woolmans Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Woolmans IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Woolmans digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Woolmans Technographics
Woolmans is a Professional Services organization based in United Kingdom,
with around 100 employees and annual revenues of $10.0 million.
Woolmans operates a diverse technology stack with applications such as
Microsoft 365, Oracle NetSuite SuiteCommerce and Oracle NetSuite CRM,
covering areas like Collaboration, eCommerce and CRM.
Woolmans has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Oracle.
Woolmans recently adopted applications including
Slack Connect in 2021, WooCommerce in 2021 and ActiveCampaign in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Woolmans’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Woolmans’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Woolmans technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.