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World Travel & Tourism Council Technographics
World Travel & Tourism Council Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by World Travel & Tourism Council and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 World Travel & Tourism Council employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that World Travel & Tourism Council has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, DNN Evoq Content for Web Content Management in 2020, Firework Video Commerce for eCommerce in 2001 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems World Travel & Tourism Council is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , BuzzCast , DotNetNuke or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing World Travel & Tourism Council revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for World Travel & Tourism Council intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
World Travel & Tourism Council Tech Stack and Enterprise Applications
World Travel & Tourism Council Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, World Travel & Tourism Council implemented Zoom to deliver Audio Video and Web Conferencing capabilities accessible directly from its public website. The deployment leverages Zoom as a cloud hosted SaaS application embedded into site pages to surface meeting join links and webinar registration flows for members and external attendees.
Zoom was configured to support synchronous meetings, webinar sessions, screen sharing, and session recording, aligning with standard Audio Video and Web Conferencing workflows used for virtual events and member briefings. Configuration emphasis included account level meeting templates, participant controls, and recording retention policies that map back to the website publishing model.
Operational scope centered on events, communications, and membership functions across the organization, using a centralized Zoom account model to manage scheduling, access, and content publishing. Governance practices included standardized meeting security settings such as waiting rooms and passcodes and a process for publishing recorded sessions on the website for on demand access.
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Event Management | Collaboration |
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2019 | 2019 |
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World Travel & Tourism Council Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DotNetNuke | Legacy | DNN Evoq Content | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, World Travel & Tourism Council implemented DNN Evoq Content as its Web Content Management platform on the public website. The deployment focused on centralized content authoring and page management for the corporate site, enabling template-driven page creation, media asset handling, and site-level publishing workflows. DNN Evoq Content is used to manage site pages, news and events content, and digital assets directly within the website environment.
Configuration emphasized role-based permissions, editorial workflow and approval processes, content templating and responsive rendering, reflecting common Web Content Management capabilities. Governance centered on editorial ownership, staged publishing and scheduled releases to support communications and marketing functions, and the implementation established operational controls for content creators and approvers. The narrative captures a CMS-centric implementation where DNN Evoq Content provides core content management, digital asset management and automated publishing for the World Travel & Tourism Council website.
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World Travel & Tourism Council eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Firework | Legacy | Firework Video Commerce | eCommerce | eCommerce | n/a | 2001 | 2001 |
In 2001, World Travel & Tourism Council implemented Firework Video Commerce on its website. The deployment uses Firework Video Commerce to embed short form video experiences and shoppable overlays as part of its eCommerce presence, positioned within the public site to support marketing and digital engagement. Operational ownership sits with the marketing and digital content teams, who manage content curation, scheduling, and on-page placement.
Technically the implementation is delivered as a client side embed that provides video players, gallery experiences, and overlay commerce triggers consistent with Firework Video Commerce capabilities for interactive video and commerce orchestration. Configuration centers on video player templates, shoppable call to action modules, content galleries, and analytics instrumentation to capture engagement signals for downstream reporting. Governance includes editorial review and content approval workflows, with staged rollout across site pages and content sections to control live publishing and maintain brand and compliance oversight.
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World Travel & Tourism Council CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics, Lead Generation | CRM |
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2021 | 2021 |
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World Travel & Tourism Council PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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World Travel & Tourism Council IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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World Travel & Tourism Council CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at World Travel & Tourism Council
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by World Travel & Tourism Council Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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