World Wrestling Entertainment
1241 E Main St,
Stamford, 6902, CT,
United States
Stamford, 6902, CT,
United States
1 203-352-8600
Leisure and Hospitality
World Wrestling Entertainment Technographics
World Wrestling Entertainment Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by World Wrestling Entertainment and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 850 World Wrestling Entertainment employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that World Wrestling Entertainment has purchased the following applications: Workday Financial Management for ERP Financial in 2022, SAP SuccessFactors Employee Central for Core HR in 2009, GumGum for Artificial Intelligence Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems World Wrestling Entertainment is running and its propensity to invest more and deepen its relationship with Workday , Microsoft , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing World Wrestling Entertainment revenues, which have grown to $230.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for World Wrestling Entertainment intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
World Wrestling Entertainment Tech Stack and Enterprise Applications
World Wrestling Entertainment ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Oracle JD Edwards EnterpriseOne | Workday Financial Management | ERP Financial | ERP | n/a | 2022 | 2022 |
In 2022 World Wrestling Entertainment implemented Workday Financial Management, migrating core finance functions from Oracle JD Edwards EnterpriseOne to a centralized ERP Financial platform. The program was executed to consolidate financial processing and planning ahead of a strategic sale, with the deployment placed under the finance organization.
Workday Financial Management was configured to support FP&A and Planning, Record to Report, Order to Cash, Source to Pay, Fixed Assets, and Payroll capabilities. Configuration work included common chart of accounts alignment, month end close orchestration, and planning model configuration to support consolidated management reporting.
The implementation integrated financial and management reporting and planning workflows following the UFC acquisition, bringing acquired entity reporting into the WWE financial consolidation and planning cadence. Operational coverage focused on finance functions including FP&A, accounting close teams, treasury and procurement finance processes, and payroll operations.
Governance changes were led from the Vice President, Head of Finance Process & Technology, who drove policy and technology initiatives to shorten the monthly financial close. Delivery emphasis was on preparing the finance platform for sale and on operationalizing unified reporting and planning across the combined organization.
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ERP Financial | ERP |
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2009 | 2009 |
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Expense Management | ERP |
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2009 | 2009 |
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World Wrestling Entertainment HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2009 | 2009 |
In 2009, World Wrestling Entertainment implemented SAP SuccessFactors Employee Central as a Core HR solution to centralize employee master data for its US workforce. SAP SuccessFactors Employee Central was provisioned as a cloud based HR tenant to manage workforce administration and organizational management across the company.
Configuration focused on Core HR capabilities including employee record management, position and organizational structures, and standard HR lifecycle workflows for hire, transfer, and termination. The deployment used role based security and delegated transaction models to enable HR business partners and managers to execute routine personnel changes while preserving central data control.
Operational oversight placed Employee Central alongside WWE's broader enterprise applications where JDE, Solomon, Dynamics AX, Concur, and Cognos BI/DW were maintained, supporting coordinated data governance between HR, finance, payroll, expense, and reporting functions. Governance protocols emphasized centralized HR data stewardship, change control for master data, and scheduled integration touchpoints to ensure consistency of employee data for downstream payroll and BI reporting across WWE's US operations.
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Core HR | HCM |
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2008 | 2008 |
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Recruiting, Applicant Tracking System | HCM |
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2013 | 2013 |
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World Wrestling Entertainment AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, World Wrestling Entertainment implemented GumGum on their website as part of an Artificial Intelligence Marketing deployment. The implementation placed GumGum directly into WWE.com to enable AI-driven contextual advertising and content-aware ad placement, establishing a site-level integration point between the publisher content stream and GumGum's advertising deliverability.
The GumGum implementation emphasizes capabilities typical of Artificial Intelligence Marketing platforms, including contextual and semantic targeting, audience segmentation, dynamic creative optimization, and campaign analytics. Integration work centered on site-level tagging and creative delivery pipelines to surface contextually relevant inventory alongside WWE content, and operational ownership was aligned to marketing and digital advertising teams, which adapted campaign workflows to include AI-driven creative sequencing and contextual inventory selection.
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World Wrestling Entertainment Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2015 | 2015 |
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World Wrestling Entertainment Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2025 | 2025 |
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World Wrestling Entertainment CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2013 | 2013 |
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World Wrestling Entertainment ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2024 | 2024 |
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World Wrestling Entertainment PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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iPaaS (Integration Platform as a Service) | PaaS |
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2021 | 2021 |
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Robotic Process Automation | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2016 | 2016 |
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World Wrestling Entertainment IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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World Wrestling Entertainment CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at World Wrestling Entertainment
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Executive Vice President of Global Sales and Partnerships | VP | Sales | |
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VP Sales Operations | VP | Sales | |
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Senior Director, Global Strategy & Operations | Director | Operations | |
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Senior Vice President, Global Sales and Partnership | VP | Sales | |
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President | CXO | Finance | |
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Vice President, Global Business Development, Operations and Partner Management | VP | Sales | |
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SVP Human Resources | VP | HR | |
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Vice President, Financial Planning & Analysis | VP | Finance | |
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Chief Revenue & Marketing Officer | CXO | Marketing | |
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Manager, Ecommerce Planning | Manager | Finance | |
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Senior Director, Product Management | Director | R&D | |
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Director, E-Commerce Operations | Director | Finance | |
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Vice President of Live Event Production | VP | Operations | |
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Manager, Live Event Booking | Manager | Operations | |
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Head Of Facilities and Real Estate | Director | Operations | |
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Vice President, Operations | VP | Operations | |
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Apps Being Evaluated by World Wrestling Entertainment Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from World Wrestling Entertainment IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the World Wrestling Entertainment digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD World Wrestling Entertainment Technographics
World Wrestling Entertainment is a Leisure and Hospitality organization based in United States,
with around 850 employees and annual revenues of $230.0 million.
World Wrestling Entertainment operates a diverse technology stack with applications such as
Workday Financial Management, SAP SuccessFactors Employee Central and GumGum,
covering areas like ERP Financial, Core HR and Artificial Intelligence Marketing.
World Wrestling Entertainment has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, SAP and GumGum.
World Wrestling Entertainment recently adopted applications including
Getty Images in 2025, ServiceNow ITSM in 2024 and SS&C Blue Prism in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of World Wrestling Entertainment’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates World Wrestling Entertainment’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete World Wrestling Entertainment technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.