AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Xbox Tech Stack and Enterprise Applications

Blockchain
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Blockchain Workbench Blockchain Platform Blockchain n/a 2018 2020
In 2018, Xbox implemented Microsoft Azure Blockchain Workbench as a Blockchain Platform to codify royalty agreements and automate royalty calculations for its partner ecosystem in the United States. The deployment targeted finance and royalties use cases and was delivered by Microsoft’s Xbox division with professional services involvement from EY and partner participation from Ubisoft. The implementation used Microsoft Azure Blockchain Workbench and Azure Blockchain Service to host rights and royalties smart contracts, instrumenting contract terms, payment triggers, and ledgered transaction records. Functional modules included smart contract templates for royalties and rights management, automated royalty calculation logic, and transaction recording for near-real-time visibility, greatly reducing manual reconciliation and improving near-real-time visibility into partner payments. Operational coverage centered on Xbox finance and royalties teams and extended visibility to external publishing partners, with governance designed around smart contract lifecycle, partner onboarding, and auditability of payment events. Integrations emphasized Azure platform services and partner connectivity, and rollout prioritized codified contract governance and operational orchestration for partner payments.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Strike Social Legacy Strike Social Digital Advertising Platform CRM n/a 2017 2017
In 2017, Xbox engaged Strike Social as a Digital Advertising Platform to support YouTube and paid social advertising for its marketing and advertising campaigns in the United States. The vendor’s 2017 press materials list Xbox among global brand clients, while specific campaign-level results for Xbox are not disclosed in the cited source. The implementation emphasis reported by the vendor positioned Strike Social as a performance-focused partner for video and social channels, centering on campaign orchestration for YouTube and paid social advertising. Functional capabilities aligned with the engagement include campaign management, creative optimization and A/B testing, audience targeting and segmentation, bid and budget management, and consolidated performance reporting, reflective of standard Digital Advertising Platform workflows. Operational coverage was limited to the United States marketing organization, and governance or rollout details were not provided in the source document.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
NTT Group Legacy NTT Enterprise Cloud Application Hosting and Computing Services IaaS n/a 2013 2013
Cloud Storage IaaS 2013 2013
Content Delivery Network IaaS 2015 2015

IT Decision Makers and Key Stakeholders at Xbox

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Xbox Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Xbox IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Xbox digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Xbox Technographics
Xbox is a Media organization based in United States, with around 228000 employees and annual revenues of $281.72 billion.
Xbox operates a diverse technology stack with applications such as Microsoft Azure Blockchain Workbench, Strike Social and NTT Enterprise Cloud, covering areas like Blockchain Platform, Digital Advertising Platform and Application Hosting and Computing Services.
Xbox has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Strike Social and NTT Group.
Xbox recently adopted applications including Microsoft Azure Blockchain Workbench in 2018, Strike Social in 2017 and Akamai CDN in 2015, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Xbox’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Xbox’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Xbox technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.