Xbox Technographics
Xbox Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Xbox and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 228000 Xbox employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Xbox has purchased the following applications: Microsoft Azure Blockchain Workbench for Blockchain Platform in 2018, Strike Social for Digital Advertising Platform in 2017, NTT Enterprise Cloud for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Xbox is running and its propensity to invest more and deepen its relationship with Microsoft , Strike Social , NTT Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Xbox revenues, which have grown to $281.72 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Xbox intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Xbox Tech Stack and Enterprise Applications
Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Blockchain Workbench | Blockchain Platform | Blockchain | n/a | 2018 | 2020 |
In 2018, Xbox implemented Microsoft Azure Blockchain Workbench as a Blockchain Platform to codify royalty agreements and automate royalty calculations for its partner ecosystem in the United States. The deployment targeted finance and royalties use cases and was delivered by Microsoft’s Xbox division with professional services involvement from EY and partner participation from Ubisoft.
The implementation used Microsoft Azure Blockchain Workbench and Azure Blockchain Service to host rights and royalties smart contracts, instrumenting contract terms, payment triggers, and ledgered transaction records. Functional modules included smart contract templates for royalties and rights management, automated royalty calculation logic, and transaction recording for near-real-time visibility, greatly reducing manual reconciliation and improving near-real-time visibility into partner payments.
Operational coverage centered on Xbox finance and royalties teams and extended visibility to external publishing partners, with governance designed around smart contract lifecycle, partner onboarding, and auditability of payment events. Integrations emphasized Azure platform services and partner connectivity, and rollout prioritized codified contract governance and operational orchestration for partner payments.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Strike Social | Legacy | Strike Social | Digital Advertising Platform | CRM | n/a | 2017 | 2017 |
In 2017, Xbox engaged Strike Social as a Digital Advertising Platform to support YouTube and paid social advertising for its marketing and advertising campaigns in the United States. The vendor’s 2017 press materials list Xbox among global brand clients, while specific campaign-level results for Xbox are not disclosed in the cited source. The implementation emphasis reported by the vendor positioned Strike Social as a performance-focused partner for video and social channels, centering on campaign orchestration for YouTube and paid social advertising. Functional capabilities aligned with the engagement include campaign management, creative optimization and A/B testing, audience targeting and segmentation, bid and budget management, and consolidated performance reporting, reflective of standard Digital Advertising Platform workflows. Operational coverage was limited to the United States marketing organization, and governance or rollout details were not provided in the source document.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NTT Group | Legacy | NTT Enterprise Cloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
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Cloud Storage | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Xbox
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Xbox Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||