Zouping, 256209,
China
Xiwang Foodstuffs China Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Xiwang Foodstuffs China and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1602 Xiwang Foodstuffs China employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Xiwang Foodstuffs China has purchased the following applications: Kingdee Constellation Cloud Marketing for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Xiwang Foodstuffs China is running and its propensity to invest more and deepen its relationship with Kingdee or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Xiwang Foodstuffs China revenues, which have grown to $715.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Xiwang Foodstuffs China intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kingdee | Legacy | Kingdee Constellation Cloud Marketing | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Xiwang Foodstuffs China implemented Kingdee Constellation Cloud Marketing. The deployment used Kingdee Constellation Cloud Marketing within the Marketing Automation category to consolidate ecommerce, retail and channel distribution workflows across China and to centralize marketing, order and inventory coordination.
The implementation configured omnichannel marketing capabilities alongside campaign orchestration, order coordination and inventory alignment modules. Kingdee Constellation Cloud Marketing was set up to establish a unified data flow between front end channels and enterprise systems, aligning customer engagement data with transactional and inventory records.
Integrations included direct connectivity to Kingdee ERP Cloud Hub to synchronize master data and order status across ecommerce platforms, retail points and distribution partners. Operational coverage emphasized e commerce, retail and channel distribution teams, with the system supporting marketing, order management and inventory planning functions.
The project began in 2018 and delivered a consolidated data pipeline between front end channels and Kingdee ERP Cloud Hub, improving channel collaboration and enabling future marketing expansion. Governance focused on cross functional coordination between marketing, sales and distribution to operationalize the unified workflows.
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