Istanbul, 34873,
Turkey
Yatas Yatak ve Yorgan Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Yatas Yatak ve Yorgan and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3345 Yatas Yatak ve Yorgan employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Yatas Yatak ve Yorgan has purchased the following applications: Next4biz BPM for Business Process Management in 2019, Microsoft 365 for Collaboration in 2017, PersonaClick for Personalization and Product Recommendations in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Yatas Yatak ve Yorgan is running and its propensity to invest more and deepen its relationship with Next4biz , Microsoft , PersonaClick or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Yatas Yatak ve Yorgan revenues, which have grown to $259.9 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Yatas Yatak ve Yorgan intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Next4biz | Legacy | Next4biz BPM | Business Process Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Yataş Yatak ve Yorgan implemented Next4biz BPM, deploying an integrated CRM-CSM and Business Process Management platform across its Turkish operations. The implementation aimed to reduce reliance on email-based processes and enable company-wide process measurement, faster complaint resolution, and new cross-business-unit reporting, as described in the vendor case study.
The Next4biz BPM deployment combined CRM-CSM capabilities with BPM workflow orchestration, including complaint management workflows, process instrumentation for measurement, and reporting modules exposed to business units. Configuration emphasized automation of complaint routing and escalation, standardized case handling procedures, and dashboards that provide operational visibility to business and service teams.
Deployment followed a roughly year-long rollout, with rapid adoption reported across internal teams and solution partners, and operational coverage across customer service and corporate business units in Turkey. Governance shifted toward centralized process measurement and standardized workflows, enabling the organization to manage complaint resolution processes consistently and produce new reporting across business units.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PersonaClick | Legacy | PersonaClick | Personalization and Product Recommendations | eCommerce | n/a | 2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2020 | 2020 |
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