Yell
3 Forbury Place, Forbury Road,
Reading, RG1 3YL,
United Kingdom
Reading, RG1 3YL,
United Kingdom
44 11 8912-8999
Media
Yell Technographics
Yell Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Yell and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Yell employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Yell has purchased the following applications: SAP S/4 HANA for ERP Financial in 2019, 3D MarComms Harbour ATS for Applicant Tracking System in 2018, Apple Business Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Yell is running and its propensity to invest more and deepen its relationship with SAP , 3D MarComms , Edenred or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Yell revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Yell intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Yell Tech Stack and Enterprise Applications
Yell ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2019 | 2020 |
In 2019, Yell implemented SAP S/4 HANA as its ERP Financial platform. The initial rollout included a live first phase of SAP Commerce Cloud to validate the new system, with a planned marketing redirection to drive traffic to Commerce Cloud in subsequent phases.
SAP S/4 HANA was configured to support core ERP Financial functions alongside operational order and payment capture workflows, and to manage business partner master data. The deployment emphasized finance and transaction processing capabilities consistent with ERP Financial best practices while enabling order to cash orchestration through SAP ERP order capture and payment modules.
Integration architecture used SAP Cloud Platform Integration Suite to provide cloud integration to the existing SAP ERP application for order capture and payment management, with CyberSource handling payment processing as part of the integrated flow. The S/4 HANA deployment was associated with a migration activity to SAP S/4 HANA hosted in Microsoft Azure, and the broader architecture work referenced customer facing design activity within AWS for digital platforms.
Governance and operational architecture were driven by an Operational Architect function covering Infrastructure, Cloud and Security Architecture, applying TOGAF and SABSA principles. Responsibilities included creation of cloud strategy and architectural design artifacts, security architecture and handover of controls to Information Security, supporting the migration from SAP ECC to SAP S/4 HANA and the phased Commerce Cloud go live.
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Yell HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 3D MarComms | Legacy | 3D MarComms Harbour ATS | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Yell implemented 3D MarComms Harbour ATS, deploying the 3D MarComms Harbour ATS Applicant Tracking System on its public careers site to capture applicant intake and present live job listings. The deployment is surfaced on Yell's careers domain and is configured to handle online application capture, candidate self-service, and public job posting through the careers web interface.
The implementation uses core Applicant Tracking System capabilities including job requisition posting, candidate profile management, application tracking and pipeline workflows, interview scheduling, offer workflow orchestration, and HR reporting to support Talent Acquisition. Operational ownership is held by HR and Talent Acquisition, with the system embedded into recruitment workflows, requisition approval routing, and candidate status governance across Yell's United Kingdom operations.
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Core HR | HCM |
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2003 | 2004 |
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Employee Recognition and Rewards Management | HCM |
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2019 | 2019 |
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Employee Self Service | HCM |
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2003 | 2004 |
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Payroll | HCM |
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2003 | 2004 |
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Time and Attendance | HCM |
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2004 | 2005 |
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Yell AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Business Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Yell implemented Apple Business Chat as a core part of a Chatbots and Conversational AI initiative to rapidly create a marketplace channel connecting consumer customers and business customers. The implementation used Apple Business Chat to expose business listings through Apple Maps and Spotlight search on iPhone and iPad, extending conversational access to iPhones, iPads, Macs and Apple Watch devices.
The deployment delivered a conversational front end designed to handle thousands of simultaneous conversations, with capabilities for guided information workflows, conversational routing and a structured handover to human merchants. Apple Business Chat was configured to guide customers to the information they needed, escalate intent to a merchant, and preserve session context so a merchant could respond through the Yell Business app during their working day.
Integrations in the implementation explicitly included Apple Maps and Spotlight search as discovery surfaces, and a direct operational integration with the Yell Business app for merchant responses and ongoing conversation management. The operational scope covered consumer-facing discovery through Apple device entry points and business-facing handling by merchant users in the Yell Business app, aligning the Chatbots and Conversational AI layer with Yell's marketplace objectives.
Governance and process changes focused on handover protocols and conversation ownership, defining when the Yell AI Chatbot retained control and when responsibility transferred to a merchant via the Yell Business app. The deployment enabled a new conversational commerce channel for businesses to connect directly with customers on Apple platforms through Apple Business Chat, while preserving merchant response workflows within the Yell Business app.
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Yell Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2022 | 2022 |
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Data Warehouse | Analytics and BI |
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2010 | 2010 |
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Yell Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2015 | 2015 |
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PBX, VoiP and Phone Systems | Collaboration |
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2016 | 2016 |
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Yell Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2023 | 2023 |
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Yell eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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Yell CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2024 | 2024 |
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Call Center | CRM |
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2016 | 2016 |
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CRM | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation | CRM |
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2016 | 2017 |
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Sales Automation, Sales Engagement | CRM |
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2018 | 2018 |
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Yell ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Yell Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2017 | 2017 |
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Yell SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2019 | 2019 |
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Yell PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2019 | 2019 |
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Yell IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Yell CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Yell
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of IT Governance | Director | IT | |
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I.T Service Manager | Manager | Finance | |
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CTO | CXO | Finance | |
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Head of Software Engineering (Data services) | Director | IT | |
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Head Of Customer Experience | Director | Customer Service | |
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CRM Manager | Manager | IT | |
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Chief Customer Officer | CXO | Customer Service | |
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Service and Fulfilment Director | Director | Customer Service | |
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Head of Employee Relations | Director | HR | |
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Chief of Staff | CXO | Finance | |
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Head of Reward & HR Services | Director | HR | |
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Transformation Manager | Manager | Operations | |
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Customer Experience Insight Lead | Manager | Customer Service | |
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CX Knowledge Base Lead | Manager | Customer Service | |
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Customer Relations Manager | Manager | Customer Service | |
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Head Of Customer Service | Director | Customer Service | |
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Head of Customer Strategy | Director | Customer Service | |
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Senior Customer Experience Manager | Manager | Customer Service | |
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Call Centre Manager | Manager | Customer Service | |
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Chief Technology Officer | CXO | IT | |
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Head of Sales Transformation | Director | Sales | |
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CRM Manager | Manager | IT | |
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CFO | CXO | Finance | |
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Head of IT Governance | Director | IT | |
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Head of Accounting & Financial Reporting | Director | Finance | |
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Apps Being Evaluated by Yell Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Yell IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Yell digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Yell Technographics
Yell is a Media organization based in United Kingdom,
with around 1500 employees and annual revenues of $130.0 million.
Yell operates a diverse technology stack with applications such as
SAP S/4 HANA, 3D MarComms Harbour ATS and Apple Business Chat,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Yell has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, 3D MarComms and Apple.
Yell recently adopted applications including
6sense Account Engagement Platform in 2024, Wix.com in 2023 and Microsoft Power BI in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Yell’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Yell’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Yell technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.