YouGov America (subsidiary of YouGov, which is on list)
999 Main Street, Suite 101,
Redwood City, 94063, CA,
United States
Redwood City, 94063, CA,
United States
1 650-462-8000
Professional Services
YouGov America (subsidiary of YouGov, which is on list) Technographics
YouGov America (subsidiary of YouGov, which is on list) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by YouGov America (subsidiary of YouGov, which is on list) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 297 YouGov America (subsidiary of YouGov, which is on list) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that YouGov America (subsidiary of YouGov, which is on list) has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2010, FocusVision Decipher Survey Platform for Customer Experience in 2013, OneTrust CookiePro for Governance, Risk and Compliance in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems YouGov America (subsidiary of YouGov, which is on list) is running and its propensity to invest more and deepen its relationship with Oracle , Press Ganey Forsta , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing YouGov America (subsidiary of YouGov, which is on list) revenues, which have grown to $89.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for YouGov America (subsidiary of YouGov, which is on list) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
YouGov America (subsidiary of YouGov, which is on list) Tech Stack and Enterprise Applications
YouGov America (subsidiary of YouGov, which is on list) ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, YouGov America implemented Oracle NetSuite ERP as its ERP Financial system to centralize core accounting and financial management. Oracle NetSuite ERP was deployed as a cloud based, multi tenant SaaS application, positioned to support consolidated financial processes for the organization.
The implementation encompassed standard ERP Financial modules including general ledger, accounts payable, accounts receivable, fixed assets, billing and revenue recognition, and financial reporting. Configuration work emphasized a unified chart of accounts, automated approval workflows for transactions and invoice processing, and structured period close routines to align accounting practices across teams.
Operational ownership landed with finance and accounting functions, extending controls into procurement and revenue operations where relevant, and governance focused on centralized process definitions and approval hierarchies. The YouGov America Oracle NetSuite ERP deployment established a single financial system of record, using role based controls and workflow orchestration to standardize accounting and reporting processes within the United States.
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YouGov America (subsidiary of YouGov, which is on list) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Press Ganey Forsta | Legacy | FocusVision Decipher Survey Platform | Customer Experience | CRM | n/a | 2013 | 2013 |
In 2013 YouGov America implemented FocusVision Decipher Survey Platform to support its custom market research operations within the Customer Experience category. The implementation centered on programmatic control of domestic and international online surveys using the FocusVision Decipher Survey Platform, with responsibilities that included programming surveys, validating branching and routing logic, identifying logic errors, and recommending corrective logic design.
Operational scope covered more than 30 percent of a $25M plus custom market research department, with daily interaction and coordination between internal research teams and field departments to orchestrate data collection and meet project deadlines. Configuration and functional work emphasized survey programming, complex logic and routing, multi-market questionnaire deployment, and quality control of questionnaire logic and fielding instructions.
Governance and process work focused on project coordination, team support, and continuous improvement, including identifying inefficiencies, proposing solutions, and implementing process changes. The implementation impacted research, field operations, project management, and business development through collaboration with management on new account scoping and requirements, and it positioned YouGov America to use FocusVision Decipher Survey Platform as the central Customer Experience survey instrumentation for its custom research workflows.
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation, Sales Automation | CRM |
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2021 | 2021 |
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YouGov America (subsidiary of YouGov, which is on list) TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust CookiePro | Governance, Risk and Compliance | TRM | n/a | 2020 | 2020 |
In 2020 YouGov America implemented OneTrust CookiePro on its public website to manage web cookie consent and preference capture as part of Governance, Risk and Compliance. The deployment uses OneTrust CookiePro to provide a consent management solution scoped to the public-facing web property, addressing cookie discovery, consent banner presentation, preference center capture, and consent logging for auditability.
Configuration aligns with standard consent management workflows, using client-side deployment of the OneTrust CookiePro consent components to classify cookies, persist user preferences, and generate consent receipts. Functional modules implemented include cookie scanning and categorization, consent banner and preference center configuration, and consent record retention under the OneTrust CookiePro application.
Operational ownership covers privacy, legal, marketing, and web operations teams, with the implementation explicitly focused on the corporate website rather than internal systems. Governance was enforced through consent logging and centralized preference management in OneTrust CookiePro to support privacy policy controls and evidentiary capture for compliance scrutiny. The implementation concentrates on web-level consent orchestration and cookie governance using OneTrust CookiePro.
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YouGov America (subsidiary of YouGov, which is on list) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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YouGov America (subsidiary of YouGov, which is on list) CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at YouGov America (subsidiary of YouGov, which is on list)
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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Chief Scientist and Director | Director | Finance | |
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VP Business Development | VP | Sales | |
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Apps Being Evaluated by YouGov America (subsidiary of YouGov, which is on list) Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from YouGov America (subsidiary of YouGov, which is on list) IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the YouGov America (subsidiary of YouGov, which is on list) digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD YouGov America (subsidiary of YouGov, which is on list) Technographics
YouGov America (subsidiary of YouGov, which is on list) is a Professional Services organization based in United States,
with around 297 employees and annual revenues of $89.0 million.
YouGov America (subsidiary of YouGov, which is on list) operates a diverse technology stack with applications such as
Oracle NetSuite ERP, FocusVision Decipher Survey Platform and OneTrust CookiePro,
covering areas like ERP Financial, Customer Experience and Governance, Risk and Compliance.
YouGov America (subsidiary of YouGov, which is on list) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Press Ganey Forsta and OneTrust.
YouGov America (subsidiary of YouGov, which is on list) recently adopted applications including
Wingify VWO in 2021, Hubspot Clearbit in 2021 and Imperva Sonar in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of YouGov America (subsidiary of YouGov, which is on list)’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates YouGov America (subsidiary of YouGov, which is on list)’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete YouGov America (subsidiary of YouGov, which is on list) technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.