Hamilton, 8690, NJ,
United States
ZAG Technographics
ZAG Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ZAG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 ZAG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
ZAG has purchased the following applications: Olark Live Chat for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2018, WooCommerce for eCommerce in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ZAG is running and its propensity to invest more and deepen its relationship with Olark , Microsoft , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ZAG revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ZAG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ZAG Tech Stack and Enterprise Applications
ZAG AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, ZAG deployed Olark Live Chat on its website. The deployment uses Olark Live Chat within the Chatbots and Conversational AI category to provide website-based client engagement, lead capture, and customer support for the professional services firm.
Implementation centered on embedding the Olark Live Chat widget across primary web pages, configuring real-time messaging and visitor monitoring, and enabling chat transcripts and canned responses to ensure consistent client communication. Standard conversational capabilities, including proactive chat invites and agent routing, were configured to direct inquiries to client-facing staff and to support scripted response workflows.
Operational ownership was assigned to ZAGs client services team, with governance focused on chat response practices, template maintenance, and transcript retention to support ongoing engagement. The scope remained website-centric for the United States based firm, aligning Olark Live Chat to customer support and lead qualification workflows.
|
ZAG Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, ZAG deployed Microsoft 365 as its Collaboration platform for the 30-person professional services firm. Public site references indicate Microsoft 365 is in active use on the company website, confirming a cloud-forward adoption of Microsoft 365 for core team productivity and external-facing content alignment.
The implementation centers on standard Microsoft 365 Collaboration capabilities, consolidating email and calendaring, document storage and versioning, and real-time team communication into a unified cloud service. Configuration likely encompasses Exchange Online for mail, OneDrive and SharePoint for document management, and Microsoft Teams for meetings and chat, aligned to the collaboration and client-facing workflows typical in small professional services organizations. Governance and rollout appear to be company-wide, oriented around centralized user accounts and site-level integration with the public website, supporting internal collaboration and client engagement processes.
|
ZAG eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, ZAG implemented WooCommerce on its public website. The deployment uses WooCommerce to provide eCommerce capabilities including product catalog management, shopping cart and checkout workflows, order processing, and storefront presentation. This configuration positions ZAG, WooCommerce, eCommerce to support client facing sales and service ordering within the professional services firm.
The implementation is embedded as the WooCommerce plugin within ZAG's website and leverages standard WooCommerce modules for catalog, cart, checkout, and order management, administered by a centralized small team that combines marketing and operations responsibilities. Operational coverage is centered on the company website in the United States and supports business functions including client acquisition, billing orchestration, and service delivery order flows. Governance is light and focused on web content and product data updates through the website admin, with rollout executed as a site level deployment rather than an enterprise program.
|
ZAG CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
ZAG ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
ZAG IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at ZAG
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| CEO | CXO | Finance | ||||
| Resource Manager | Manager | Finance |
Apps Being Evaluated by ZAG Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||