Zapp Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Zapp and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Zapp employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Zapp has purchased the following applications: GoDaddy Webmail for Collaboration in 2019, ConvergeHub CRM for CRM in 2023, Sentry for Application Performance Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Zapp is running and its propensity to invest more and deepen its relationship with GoDaddy , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Zapp revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zapp intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Collaboration | Collaboration |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ConvergeHub | Legacy | ConvergeHub CRM | CRM | CRM | n/a | 2023 | 2023 |
In 2023, Zapp implemented ConvergeHub CRM to centralize customer records and support sales, service, and operations workflows. ConvergeHub CRM serves as the company's CRM platform, consolidating contact management, opportunity tracking, and account hierarchies for Zapp's 300-employee retail operation in the United Kingdom.
The implementation focused on standard CRM modules, including contact and account management, opportunity and pipeline tracking, activity logging, workflow automation, and reporting dashboards. Implementation narratives and the company profile support inference that operations-focused modules were configured to coordinate order and service workflows and to route tasks between sales and operations teams.
Contractbook was deployed to centralize Zapp's contracts and to provide a 360-degree view of contract data for operations in the United Kingdom, improving search, permissions and automated reminders for renewals. Contractbook’s contract centralization operated alongside ConvergeHub CRM to provide contract visibility for operations and cross-department collaboration, without a stated third-party integration in the source.
Governance changes emphasized permissioned access to contract records and automated renewal reminders, strengthening operational processes for contract lookup and lifecycle awareness. The Contractbook deployment materially reduced time spent locating contracts and improved cross-department collaboration, and ConvergeHub CRM addressed customer and opportunity lifecycle management for sales, service, and operations.
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Customer Support | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Functional Software | Legacy | Sentry | Application Performance Management | ITSM | n/a | 2023 | 2023 |
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IT Service Management | ITSM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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Network Management and Monitoring | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2025 | 2025 |
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