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Zeta Global

3 Park Avenue 33rd Floor,
New York, 10016, NY,
United States

https://www.zetaglobal.com/

1 212-967-5055

Professional Services

Zeta Global Technographics

Zeta Global Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Zeta Global and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2191 Zeta Global employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Zeta Global has purchased the following applications: 6sense Account Engagement Platform for Account Based Marketing in 2022, MicroStrategy ONE Analytics for Analytics and BI in 2014, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Zeta Global is running and its propensity to invest more and deepen its relationship with 6sense , MicroStrategy , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Zeta Global revenues, which have grown to $1.01 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zeta Global intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Zeta Global Data, Technology Stack, and Enterprise Applications

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
6sense	Legacy	6sense Account Engagement Platform	Account Based Marketing	CRM	n/a	2022	2022
			CRM	CRM		2016	2016
			Digital Advertising Platform	CRM		2021	2021
			Marketing Automation	CRM		2021	2021
			Marketing Automation	CRM		2018	2018
			Marketing Automation	CRM		2021	2021
			Marketing Automation	CRM		2020	2020
			Sales Automation, CRM, Sales Engagement	CRM		2021	2021

Analytics and BI

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
MicroStrategy	Legacy	MicroStrategy ONE Analytics	Analytics and BI	Analytics and BI	n/a	2014	2018

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
Amazon Web Services (AWS)	Legacy	Amazon EC2	Application Hosting and Computing Services	IaaS	n/a	2020	2020
			Application Hosting and Computing Services	IaaS		2021	2021
			Cloud Storage	IaaS		2021	2021
			Content Delivery Network	IaaS		2018	2018
			Content Delivery Network	IaaS		2020	2020
			Content Delivery Network	IaaS		2020	2020
			Disaster Recovery as a Service (DRaaS), Backup as a Service (BaaS)	IaaS		2019	2019

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Collaboration	Collaboration		2016	2016
			Collaboration	Collaboration		2021	2021

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			ERP Financial	ERP Financial Management		2018	2018
			Expense Management	ERP Financial Management		2015	2015

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Governance, Risk and Compliance	TRM		2021	2021
			Governance, Risk and Compliance	TRM		2021	2021

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			IT Service Management	ITSM		2019	2019

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Transactional Email	PaaS		2020	2020

ERP Services and Operations

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Travel Management	ERP Services and Operations		2015	2015

IT Decision Makers and Key Stakeholders at Zeta Global

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Zeta Global Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Zeta Global Technographics

Zeta Global is a Professional Services organization based in United States, with around 2191 employees and annual revenues of $1.01 billion.

Zeta Global operates a diverse technology stack with applications such as 6sense Account Engagement Platform, MicroStrategy ONE Analytics and Amazon EC2, covering areas like Account Based Marketing, Analytics and BI and Application Hosting and Computing Services.

Zeta Global has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as 6sense, MicroStrategy and Amazon Web Services (AWS).

Zeta Global recently adopted applications including 6sense Account Engagement Platform in 2022, AdRoll in 2021 and Hubspot Marketing Automation in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Zeta Global’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Zeta Global’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Zeta Global technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.