Zeta Global
3 Park Avenue 33rd Floor,
New York, 10016, NY,
United States
New York, 10016, NY,
United States
1 212-967-5055
Professional Services
Zeta Global Technographics
Zeta Global Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Zeta Global and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3300 Zeta Global employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Zeta Global has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, Egencia for Travel Management in 2015, MicroStrategy ONE Analytics for Analytics and BI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Zeta Global is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Egencia LLC or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Zeta Global revenues, which have grown to $1.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zeta Global intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Zeta Global Tech Stack and Enterprise Applications
Zeta Global ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Zeta Global implemented Oracle NetSuite ERP. The company selected Oracle NetSuite ERP over Microsoft and Workday following a vendor evaluation, deploying the solution to address growth and multiple acquisitions while centralizing ERP Financial operations within its finance organization.
The Oracle NetSuite ERP deployment prioritized core financial modules such as general ledger, accounts payable, accounts receivable, financial consolidation, and reporting and analytics to support FP&A and Finance Transformation. Implementation work focused on automating manual spreadsheet workflows and enabling near real-time financial reporting to replace fragmented and decentralized processes that limited finance as a strategic partner.
The architecture was executed as a cloud SaaS deployment to reduce in-house support needs and leverage frequent vendor upgrades, consistent with the finance team’s requirement for limited operational overhead. Integrations emphasized consolidation of accounting feeds and master data from acquired entities, and governance changes centralized financial controls and reporting ownership within FP&A to improve scalability and operational consistency.
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Expense Management | ERP |
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2015 | 2015 |
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Zeta Global ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Egencia LLC | Legacy | Egencia | Travel Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015 Zeta Global deployed Egencia to support Travel Management across its finance and accounting functions. Egencia was adopted as the primary travel booking and itinerary management application used to manage corporate travel and feed T&E data into accounting workflows.
The Egencia implementation centered on travel booking and T&E reporting capabilities, enabling structured capture of trip-level expense data for reconciliation, expense reporting handoffs, and policy enforcement. Functional responsibilities tied to the deployment included preparing cash reports for upper management, posting A/R receipts to the general ledger, cash application, and supporting month end close and year end audit processes by supplying travel spend detail into finance workflows.
Egencia was operated alongside Concur for broader T&E management, with travel booking data used by the accounting team to support cash application and to assist the Director of Accounting in managing vendor payment schedules and M&A related finance tasks. Governance emphasized finance ownership of T&E controls and alignment of travel expense records with general ledger posting and month end close procedures.
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Zeta Global Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2014 | 2018 |
Zeta Global implemented MicroStrategy ONE Analytics in 2014 to provide Analytics and BI for enterprise reporting, dashboards, and mobile analytics across its professional services operations. The deployment included installation and configuration of MicroStrategy Intelligence Server, Web Server, and Mobile Server across Development, Test, and Production environments, establishing a multi-tier server topology for content delivery and environment segregation.
Implementation work included development of the Computerized Patient Order Management Dashboard with targeted interfaces for web, iPad and Android, and customization of the iOS and Android applications using the MicroStrategy Mobile SDK to add custom fonts, icons, splash screens and a custom landing page. Performance optimization leveraged OLAP services including Intelligent Cubes, Derived Elements and Derived Metrics, with Intelligent Cubes specifically created to improve query response and VLDB properties tuned for SQL optimization.
Data integration and operational workflows were coordinated with the ETL team to define processes and jobs that supported the new data structures and logical modeling requirements, and SSIS packages were instrumented with error and performance reports to support operational monitoring. Distribution Services were configured for scheduled report delivery to users, and dashboard interoperability was implemented using links and URL APIs to pass prompt answers between dashboards for interactive navigation.
Governance and operational support encompassed MicroStrategy administration tasks such as creating users, roles, privileges, shared folders and access control lists, automating user creation on login using Task Admin and the SDK, and configuring an Enterprise Manager project with daily statistics to analyze user adoption and system performance. Production support used incident management procedures, and troubleshooting and tuning of reports, dashboards and scorecards relied on analysis of generated SQL to identify data issues, incorrect joins and table usage, while custom Enterprise Manager reports provided visibility into usage, user activity and cache behavior.
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Zeta Global Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Zeta Global CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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CRM | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Zeta Global ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Zeta Global TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Zeta Global PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Zeta Global IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Disaster Recovery as a Service (DRaaS), Backup as a Service (BaaS) | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Zeta Global
| First Name | Last Name | Title | Function | Department | Phone | |
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Director, Analytics | Director | Finance | |
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VP of Strategy and Analytics | VP | IT | |
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Group VP, Data Science & Analytics | VP | IT | |
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VP, FP&A and Finance Transformation | VP | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Director of Finance | Director | Finance | |
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Director, FP&A | Director | Finance | |
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Director Of Accounting | Director | Finance | |
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Director Of Business Operations | Director | Finance | |
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Director of Benefits, Compensation & Payroll | Director | HR | |
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SVP, Human Resources | VP | HR | |
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Chief Financial Officer | CXO | Finance | |
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SVP Finance | VP | Finance | |
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Apps Being Evaluated by Zeta Global Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Zeta Global IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Zeta Global digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Zeta Global Technographics
Zeta Global is a Professional Services organization based in United States,
with around 3300 employees and annual revenues of $1.30 billion.
Zeta Global operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Egencia and MicroStrategy ONE Analytics,
covering areas like ERP Financial, Travel Management and Analytics and BI.
Zeta Global has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Egencia LLC and MicroStrategy.
Zeta Global recently adopted applications including
6sense Account Engagement Platform in 2022, CodeTwo Email Signatures in 2021 and AdRoll in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Zeta Global’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Zeta Global’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Zeta Global technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.