Zmags
332 Congress Street 2nd Floor,
Boston, 2210, MA,
United States
Boston, 2210, MA,
United States
1 866-989-6247
Professional Services
Zmags Technographics
Zmags Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Zmags and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Zmags employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Zmags has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2017, Oracle NetSuite Commerce for eCommerce in 2013, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Zmags is running and its propensity to invest more and deepen its relationship with Adobe Systems , Microsoft , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Zmags revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zmags intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Zmags Tech Stack and Enterprise Applications
Zmags Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Zmags implemented Adobe Connect to provide hosted web conferencing capabilities on its website. Adobe Connect is an Audio Video and Web Conferencing application and was embedded into the Zmags website to support live presentations and customer facing sessions. The deployment focused on site accessible meeting rooms and web access for external audiences, aligning conferencing, screen sharing, and recording workflows with online customer engagement.
Operationally the Adobe Connect implementation is used to centralize marketing webinars, sales demos, and customer success sessions delivered through the company website. Governance emphasized provisioning host accounts, scheduling public sessions, and attendee moderation for web events. The implementation ties the Zmags website front end to Adobe Connect meeting rooms to enable direct, on site access for prospects and clients.
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Collaboration | Collaboration |
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2015 | 2015 |
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Zmags eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2013 | 2013 |
In 2013 Zmags implemented Oracle NetSuite Commerce as its eCommerce platform. The deployment centralized storefront and catalog capabilities within Oracle NetSuite Commerce, establishing a single SaaS-based commerce instance to manage online product presentation and transaction flows for the company.
The implementation focused on core eCommerce functional modules including product catalog management, storefront rendering and merchandising, shopping cart and checkout orchestration, and order management workflows. Configuration emphasized content-driven merchandising and role based administration, with business users able to manage product attributes, pricing tiers, and promotional content through the Oracle NetSuite Commerce interface.
Operational responsibility for the Oracle NetSuite Commerce environment was aligned with digital merchandising, marketing, eCommerce operations, and customer service teams. Governance and process changes concentrated on centralized content and catalog governance, staged publishing workflows for storefront updates, and standardized order lifecycle procedures to support ongoing commerce operations within Zmags.
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Zmags CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, Zmags implemented Zoominfo Platform to support Account Based Marketing on its website. The implementation places the Zoominfo Platform on web properties to surface account and contact intelligence during buyer engagement, aligning web capture with targeted account initiatives.
The deployment configures core Account Based Marketing capabilities including contact and account enrichment, firmographic segmentation, intent signal visibility, and lead to account mapping. Zoominfo Platform is used to build dynamic account lists, inform segmentation rules, and enable personalized engagement workflows within marketing and demand generation processes.
Architecture is centered on a website-embedded implementation that augments on-site capture forms and account discovery, routing enriched contacts and account signals into marketing operations and campaign workflows. Operational coverage focuses on marketing and sales development touchpoints, instrumenting account targeting and campaign orchestration through enriched web interactions.
Governance is organized through marketing operations with defined data stewardship and contact qualification processes, aligning ABM definitions and campaign eligibility with enriched data feeds and targeting rules. Rollout proceeded incrementally across site pages and campaign segments, with ongoing refinement of enrichment settings and account selection criteria.
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2011 | 2011 |
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Customer Data Platform | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Zmags ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Zmags IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Zmags
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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CMO | CXO | Finance | |
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CFO | CXO | Finance | |
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Apps Being Evaluated by Zmags Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Zmags IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Zmags digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Zmags Technographics
Zmags is a Professional Services organization based in United States,
with around 80 employees and annual revenues of $8.0 million.
Zmags operates a diverse technology stack with applications such as
Adobe Connect, Oracle NetSuite Commerce and Zoominfo Platform,
covering areas like Audio Video and Web Conferencing, eCommerce and Account Based Marketing.
Zmags has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, Oracle and Zoominfo.
Zmags recently adopted applications including
Zoominfo Platform in 2023, 6sense Account Engagement Platform in 2023 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Zmags’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Zmags’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Zmags technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.