Zouk Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Zouk Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 Zouk Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Zouk Group has purchased the following applications: UrVenue Commerce for Reservation and Booking Management in 2021, UrVenue Insights for Data Warehouse in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Zouk Group is running and its propensity to invest more and deepen its relationship with UrVenue , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Zouk Group revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zouk Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UrVenue | Legacy | UrVenue Commerce | Reservation and Booking Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Zouk Group implemented UrVenue Commerce for Reservation and Booking Management. The initial deployment targeted Zouk venues at Resorts World Las Vegas, and the partnership expanded into Zouk Group venues across Singapore, Japan and Malaysia to support nightlife, dayclub and restaurant bookings across the Asia region.
UrVenue Commerce was configured to provide unified booking and itinerary capabilities, with implementation signals indicating use of PXMS features, 3D maps and the Itinerary Builder. Configuration emphasized reservation workflows, itinerary building across multi segment guest journeys, capacity and seat mapping for event and table reservations, and a commerce layer to manage bookings and ancillary purchases.
The operational architecture centered on a booking orchestration layer that consolidated venue availability into unified booking flows while retaining venue level configuration for regional differences. Integrations and operational alignment focused on venue booking flows, mapping layers and guest itinerary management rather than on specific third party systems, positioning UrVenue Commerce to support front of house reservation operations across nightlife, dayclub and restaurant functions.
Rollout proceeded as a phased expansion from the Resorts World Las Vegas installation into the Asia region, with governance controls and operator interfaces implemented to manage inventory, bookings and itinerary edits at both central and venue levels. The implementation positions UrVenue Commerce as Zouk Group’s core Reservation and Booking Management platform, consolidating booking orchestration, 3D mapping and itinerary building across its global venue footprint.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UrVenue | Legacy | UrVenue Insights | Data Warehouse | Analytics and BI | n/a | 2021 | 2021 |
Zouk Group implemented UrVenue Insights in 2021 to unify commerce and operations across its venues in Las Vegas, Singapore, Tokyo, and Malaysia. The deployment centers on UrVenue for VIP table management and a unified booking and ticketing flow, aligning online reservations and on-site commerce under a single operational model.
UrVenue Insights operates as a Data Warehouse consolidating transaction, booking, ticketing, and guest engagement data for analytics and reporting. Configurations focused on centralized data ingestion, normalized cross-venue schemas, analytics modules, cohort segmentation, and embedded dashboards to power Zouk Group's digital booking experiences and operational decisioning.
Operational scope covered commerce, venue operations, marketing, and VIP services with rollouts aligned to venue-specific booking and VIP workflows. The consolidated UrVenue Insights Data Warehouse enabled unified analytics across channels and supported reported increases in conversion rates and order value across channels.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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