Apps Directory for ABM, GTM and Technographic Intelligence
We track customers of more than 45,000 enterprise applications from 10,000+ software vendors across major software markets, including Analytics and BI, Collaboration, Content Management, CRM, eCommerce, EPM, ERP, HCM, ITSM, PLM, PPM, Procurement, SPM, SCM, and Treasury.
Our coverage spans both modern cloud applications and legacy on-premises systems, helping sales, marketing, and go-to-market teams identify not only current install bases, but also high-value accounts with strong upgrade propensity and replacement potential.
Each quarter, we identify software customers through a combination of public sources—including press releases, customer references, testimonials, case studies, and success stories—and proprietary technographic research. This enables teams to execute more targeted ABM campaigns, improve account prioritization, and focus on organizations most likely to modernize, expand, or switch software platforms.
The latest software purchases are continuously added to our Technographics Platform, which includes 100+ data fields covering implementation status, year live, SI and VAR involvement, lines of business, key stakeholders, and related IT decision-makers. This gives GTM teams the intelligence needed to identify high-potential accounts and accelerate pipeline growth.
| Logo | Vendor | Application | Category | Market | Records |
|---|---|---|---|---|---|
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Brown Brothers Harriman | BBH Liquidity Management Tool (LMT) | Asset and Wealth Management | Investment Management | 4 |
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BBI | BBI Budgetary and Accounting Software | Government ERP | ERP Services and Operations | 4 |
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BBI | BBI EZPay | Payment Processing | ERP | 4 |
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BBI | BBI Payroll | Payroll | HCM | 2 |
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BBI | BBI Utility/Water Billing | Utilities Customer Care and Billing | CRM | 3 |
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bBreak Systems | bBreak MA-EYES ERP | ERP Financial | ERP | 3 |
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BBSI | BBSI Payroll | PEO (Professional Employer Organization) | Professional Services | 15 |
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BBSI | BBSI Workers’ Compensation | Benefits Administration | HCM | 3 |
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Openpay Mexico | BBVA OpenPay Payments | Payment Processing | ERP | 30 |
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BCD Travel | BCD Tbiz | Travel Management | ERP Services and Operations | 3 |