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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of BDEX Omnisource IQ Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
240SX Forums Media 10 $1M United States BDEX BDEX Omnisource IQ Customer Analytics 2017 n/a
In 2017, 240SX Forums deployed BDEX Omnisource IQ on their website. The small media publisher with 10 employees uses BDEX Omnisource IQ for Customer Analytics to support marketing, audience development, and advertising operations. The implementation concentrated on audience profiling and segmentation, using BDEX Omnisource IQ capabilities for identity resolution, data onboarding, and analytics-driven segment creation. Configuration emphasized reusable segment libraries and dashboarding to inform editorial audience priorities and campaign planning. Integration and operational coverage focused on the website as the primary data source, feeding segmented audiences into programmatic activation and campaign targeting workflows used by marketing and ad operations. The implementation connected site-level behavioral signals into a unified audience profile to enable targeted ad delivery and audience measurement. Governance was organized around a centralized segment taxonomy and operational ownership by marketing and ad operations, with processes to standardize segment definitions and reuse across campaigns. Rollout aligned with site inventory and audience development cycles to stage activation and measurement.
Africam South Africa Media 15 $2M South Africa BDEX BDEX Omnisource IQ Customer Analytics 2018 n/a
In 2018, Africam South Africa implemented BDEX Omnisource IQ to instrument customer and audience behavior on its public site. The deployment targeted africam.com/za and is categorized as Customer Analytics, providing centralized event capture and audience intelligence for a 15 person media publisher. BDEX Omnisource IQ was configured to capture on site behavioral events, persist visitor identifiers, and assemble audience segments and profiles to support audience development and advertising packaging. Configuration emphasized session and page view tracking, profile enrichment, and the creation of reusable audience segments consistent with typical Customer Analytics functionality. The implementation integrates directly with the Africam website through tag based data collection that feeds the BDEX Omnisource IQ profile store. Operational ownership centered on audience development and advertising functions, with the analytics outputs used to inform content placement and commercial decisions. Rollout followed a staged tagging and validation approach to limit event noise and validate segment definitions, and governance focused on data handling policies and access controls for audience assets. The BDEX Omnisource IQ implementation established an operational analytics workflow for segment creation, reuse, and editorial and commercial consumption.
Americas Best Value Inn Leisure and Hospitality 500 $120M United States BDEX BDEX Omnisource IQ Customer Analytics 2017 n/a
In 2017, Americas Best Value Inn implemented BDEX Omnisource IQ to power Customer Analytics on its website. The deployment of BDEX Omnisource IQ is embedded in the public site for behavioral data capture and visitor profiling, intended to support marketing, direct booking optimization, and guest acquisition workflows. BDEX Omnisource IQ functions as a customer data and audience intelligence layer, providing behavioral analytics, identity resolution, profile enrichment, and audience segmentation capabilities typical of Customer Analytics platforms. Operational scope centers on digital marketing and revenue management teams, using site-level signals to build audience cohorts and feed activation workflows for advertising and personalization. Configuration likely included script based data capture, profile stitching, and audience export, with governance focused on data quality and consent controls aligned to hospitality customer communications. The implementation positions Customer Analytics as a foundational data source for marketing and revenue operations at Americas Best Value Inn, with the website as the primary integration point.
BDEX Professional Services 15 $1M United States BDEX BDEX Omnisource IQ Customer Analytics 2017 n/a
In 2017, BDEX deployed BDEX Omnisource IQ on its website to provide Customer Analytics capabilities for marketing and demand generation. The BDEX Omnisource IQ implementation focuses on capturing on-site behavioral events and assembling persistent customer profiles, supporting audience segmentation, identity resolution, profile enrichment, and behavioral analytics as core functional modules typical of Customer Analytics solutions. Integration was executed through website tagging and server-side event capture to populate the BDEX Omnisource IQ data model and support real-time segment evaluation against site interactions. Operational scope was centered on the corporate website and marketing function, with governance workstreams established for data quality, segmentation rules, and consent controls to operationalize audience activation and measurement across online campaigns.
Black Tree Gaming Media 29 $6M United Kingdom BDEX BDEX Omnisource IQ Customer Analytics 2017 n/a
In 2017, Black Tree Gaming implemented BDEX Omnisource IQ as a Customer Analytics solution on their website. The deployment of BDEX Omnisource IQ is configured to capture on-site behavioral signals and centralize audience profiles for segmentation and activation. Implementation emphasizes web-based data ingestion, dataset management and profile stitching within the BDEX Omnisource IQ application. The implementation uses Customer Analytics capabilities such as identity resolution, audience segmentation, data enrichment and campaign activation workflows to support marketing and analytics functions. Operational scope is focused on the website channel, with governance oriented around consent-aware data collection, profile hygiene and dataset provisioning for audience exports. Day to day operations include segmentation configuration, refresh scheduling and orchestration of audience activations from BDEX Omnisource IQ.
Media 10 $1M Canada BDEX BDEX Omnisource IQ Customer Analytics 2017 n/a
Media 185 $59M United States BDEX BDEX Omnisource IQ Customer Analytics 2017 n/a
Media 1625 $900M Spain BDEX BDEX Omnisource IQ Customer Analytics 2017 n/a
Media 475 $21M United States BDEX BDEX Omnisource IQ Customer Analytics 2017 n/a
Media 1537 $902M Spain BDEX BDEX Omnisource IQ Customer Analytics 2017 n/a
Showing 1 to 10 of 28 entries

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FAQ - APPS RUN THE WORLD BDEX Omnisource IQ Coverage

BDEX Omnisource IQ is a Customer Analytics solution from BDEX.

Companies worldwide use BDEX Omnisource IQ, from small firms to large enterprises across 21+ industries.

Organizations such as Divinity Spain, Cuatro Spain, This is Lincolnshire United Kingdom, Americas Best Value Inn and Onelife Fitness are recorded users of BDEX Omnisource IQ for Customer Analytics.

Companies using BDEX Omnisource IQ are most concentrated in Media and Leisure and Hospitality, with adoption spanning over 21 industries.

Companies using BDEX Omnisource IQ are most concentrated in Spain, United Kingdom and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of BDEX Omnisource IQ across Americas, EMEA, and APAC.

Companies using BDEX Omnisource IQ range from small businesses with 0-100 employees - 71.43%, to mid-sized firms with 101-1,000 employees - 14.29%, large organizations with 1,001-10,000 employees - 14.29%, and global enterprises with 10,000+ employees - 0%.

Customers of BDEX Omnisource IQ include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified BDEX Omnisource IQ customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Analytics.