List of CDL Strata Customers
Stockport, SK4 2HD,
United Kingdom
Since 2010, our global team of researchers has been studying CDL Strata customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased CDL Strata for Insurance Pricing and Rating Engine from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using CDL Strata for Insurance Pricing and Rating Engine include: British Gas Insurance, a United Kingdom based Insurance organisation with 700 employees and revenues of $1.00 billion, Sabre Insurance Company, a United Kingdom based Insurance organisation with 172 employees and revenues of $298.0 million and many others.
Contact us if you need a completed and verified list of companies using CDL Strata, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The CDL Strata customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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British Gas Insurance | Insurance | 700 | $1.0B | United Kingdom | Cheshire Datasystems | CDL Strata | Insurance Pricing and Rating Engine | 2021 | n/a |
In 2021, British Gas Insurance adopted CDL Strata as its Insurance Pricing and Rating Engine to enable proactive quoting across its home insurance channel. The deployment used CDL Strata as part of CDL’s Chorus proposition, configuring the platform to surface timely home insurance quotes to British Gas customers drawn from its wider utilities and boiler care cover customer database.
CDL Strata was configured to perform automated pricing and rating, producing prepriced quotes and attaching attractive bonus discounts for customers who chose British Gas for insurance. The implementation emphasized proactive quote orchestration and real time quote generation, aligning underwriting and pricing rules with segment level pricing logic to simplify the consumer purchase flow.
The solution integrated with British Gas customer data and direct distribution channels to push proactive quotes to existing utility and boiler care customers, targeting segmented cohorts rather than relying on inbound quote requests. Rollout focused on embedding quotes into existing customer engagement touchpoints and measuring conversion across segments within the first six months of live operations.
Governance and commercial outcomes were tracked by British Gas Insurance leadership, with Delivery and Partner Governance Manager Lloyd Bridges reporting an immediate increase in customer conversion. British Gas saw direct channel sales double within the first six months, overall customer conversion increase by 100 percent, and certain segments experience up to 250 percent uplift, while the program reduced policy acquisition costs and simplified insurance purchases for consumers.
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Sabre Insurance Company | Insurance | 172 | $298M | United Kingdom | Cheshire Datasystems | CDL Strata | Insurance Pricing and Rating Engine | 2023 | n/a |
In 2023 Sabre Insurance Company moved its pricing and direct insurance platforms to CDL, launching on the CDL Strata retail insurance platform and on CDL's Proteus insurer hosted pricing hub. This deployment sits in the Insurance Pricing and Rating Engine category and targets mass market distribution alongside Sabre's direct private car and van brands Go Girl and Insure 2 Drive, aligning the application to pricing, product control and customer self service business functions.
The CDL Strata implementation includes the Strata retail insurance platform plus CDL's self service portal, which supports online policy management tasks from document downloads through mid term adjustments to renewals. Sabre also adopted the CDL API suite to build and maintain brand specific quote and buy journeys, and to leverage out of the box integration capabilities for price comparison websites, reflecting standard Insurance Pricing and Rating Engine functional workflows such as rating orchestration, product configuration and customer facing quoting.
Operationally the deployment differentiates Proteus as the cloud based insurer hosted pricing hub for mass market distribution and Strata as the retail platform for direct brands, consolidating pricing and retail underwriting flows across channels. Integrations explicitly implemented include the CDL API suite and the out of the box connectors to price comparison websites, enabling data exchange for quoting, rating and binding across distribution partners.
Governance and rollout followed a formal tender process and were positioned as part of Sabre's targeted investment in growth and efficiency, with CDL positioned as the ecosystem partner. The launch plan included provisioning of the self service portal and API capabilities to Sabre teams responsible for product configuration, pricing administration and digital sales, and it centralized control of pricing and product rules within the Proteus hub and Strata platform.
Expected outcomes cited by Sabre leadership include increased competitiveness of direct products, enhanced customer experience and operational efficiencies, together with greater pricing flexibility and the ability to roll out enhanced pricing models. CDL and Sabre describe the arrangement as bringing insurer hosted pricing hub and direct systems together within a proven insurance ecosystem, positioning CDL Strata to support pricing, policy administration and customer self service at Sabre Insurance Company.
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