List of CustoCentrix Marketing Automation Customers
Nivelles, 1400,
Belgium
Since 2010, our global team of researchers has been studying CustoCentrix Marketing Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased CustoCentrix Marketing Automation for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using CustoCentrix Marketing Automation for Marketing Automation include: Spar Belgium, a Belgium based Retail organisation with 180 employees and revenues of $240.0 million, Medi-Market Belgium, a Belgium based Retail organisation with 114 employees and revenues of $32.0 million, Alsakim, a Belgium based Retail organisation with 16 employees and revenues of $6.9 million and many others.
Contact us if you need a completed and verified list of companies using CustoCentrix Marketing Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The CustoCentrix Marketing Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alsakim | Retail | 16 | $7M | Belgium | Freedelity | CustoCentrix Marketing Automation | Marketing Automation | 2022 | n/a |
In 2022, Alsakim implemented CustoCentrix Marketing Automation for Intermarché Belgium, using the CustoCentrix customer portal module delivered by Freedelity to centralize customer data collection and consent workflows. The deployment targeted store-level CRM and marketing operations across Intermarché Belgium, aiming to unify customer profiles and enable coordinated marketing actions from a single portal.
The implementation configured the customer portal to consolidate customer identity and transactional attributes, capture granular consent records, and expose consent state to marketing workflows and CRM actions. CustoCentrix Marketing Automation was set up with profile consolidation, consent traceability, and marketing action triggers to support segmentation and campaign initiation at the store and chain level, aligning with standard Marketing Automation functional patterns.
Governance was focused on GDPR-compliant consent management and data quality controls, with Freedelity reporting the rollout as completed in 2022. The retailer achieved improved data quality and traceable consent records for auditability, and the implementation changed operational practice by centralizing customer data capture and consent governance for store marketing and CRM teams.
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Medi-Market Belgium | Retail | 114 | $32M | Belgium | Freedelity | CustoCentrix Marketing Automation | Marketing Automation | 2023 | n/a |
In 2023 Medi-Market Belgium implemented CustoCentrix Marketing Automation to support its retail expansion and to standardize customer data collection, segmentation and cross-channel communications. The project is described in a Freedelity and CustoCentrix newsletter as a strategic choice to unify customer signals across the chain while supporting expansion that includes 15 stores in Italy.
The implementation leveraged CustoCentrix Marketing Automation with an emphasis on marketing and CRM functionality, configured to capture standardized customer profiles, create segmentation schemas, and orchestrate cross-channel campaign workflows. Configuration work focused on customer data collection and segmentation rules, contact profile enrichment, and campaign orchestration capabilities aligned with retail marketing operations.
Operational scope covered commercial and store operations across Belgium and the new Italian stores, with joint implementation activities and staff training documented in the project narrative. Governance and process changes centered on standardized data capture and segmentation protocols, rollout sequencing coordinated with store openings and regional teams, and training programs to align marketing and retail staff on the new CustoCentrix Marketing Automation workflows.
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Spar Belgium | Retail | 180 | $240M | Belgium | Freedelity | CustoCentrix Marketing Automation | Marketing Automation | 2024 | n/a |
In 2024, Spar Belgium joined the Freedelity network and implemented CustoCentrix Marketing Automation, deploying the application to centralize customer registration and consent capture under a Marketing Automation initiative. Freedelity announced the program and identified customer-facing CustomerScreens as the primary capture point at store checkouts, with module usage and telemetry reported by Freedelity.
The deployment uses CustomerScreens installed at the checkout to simplify customer registration, capture consent and accelerate in-store data collection for marketing and CRM workflows. CustoCentrix Marketing Automation is described as managing the ingestion of in-store customer data and consent flags, enabling downstream marketing audience preparation and campaign activation, consistent with Marketing Automation capabilities.
Operational scope is focused on in-store checkout touchpoints where CustomerScreens are deployed, impacting store operations, point of sale interactions and marketing and CRM functions that consume the captured data. Governance changes emphasize consent capture at the till and centralized usage reporting, with Freedelity reporting module adoption and improved customer experience at the till and faster data capture as the stated outcomes.
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Buyer Intent: Companies Evaluating CustoCentrix Marketing Automation
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