List of DEMAND360 Customers
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Since 2010, our global team of researchers has been studying DEMAND360 customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased DEMAND360 for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using DEMAND360 for Customer Analytics include: Mediaset Italy, a Italy based Media organisation with 3509 employees and revenues of $2.51 billion, Neon New Zealand, a New Zealand based Media organisation with 1200 employees and revenues of $450.0 million, Touch Inflight Solutions, a United States based Media organisation with 120 employees and revenues of $25.0 million and many others.
Contact us if you need a completed and verified list of companies using DEMAND360, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The DEMAND360 customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Mediaset Italy | Media | 3509 | $2.5B | Italy | Parrot Analytics | DEMAND360 | Customer Analytics | 2016 | n/a |
In 2016, Mediaset Italy engaged Parrot Analytics to provision DEMAND360 for Customer Analytics, supplying country specific audience demand metrics to support SVOD content strategy and acquisition decisions in Italy. The engagement concentrated on Infinity, Mediaset's streaming unit, and targeted the content acquisition and marketing area to inform title level investment choices.
DEMAND360 delivered Parrot Analytics Demand Expressions reporting alongside title level audience demand metrics, enabling evaluation of title popularity and comparative performance analysis. Demand Expressions reporting was used to track specific title performance such as Ash versus Evil Dead in Italy, surfacing relative demand signals for programming prioritization and promotional planning.
Operational scope remained country specific to Italy and focused within content acquisition and marketing functions at Infinity, where DEMAND360 outputs were embedded into acquisition decision workflows and promotional planning processes. The implementation supported refinement of local content investments and promotions based on audience demand signals, with governance oriented around title demand metrics to guide licensing and marketing priorities.
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Neon New Zealand | Media | 1200 | $450M | New Zealand | Parrot Analytics | DEMAND360 | Customer Analytics | 2016 | n/a |
In 2016 Neon New Zealand deployed Parrot Analytics DEMAND360, a Customer Analytics application, to inform content acquisition, programming, and marketing decisions for Lightbox, its New Zealand SVOD service. The deployment used DEMAND360 TV Demand insights to surface title-level demand patterns and audience niches, aligning analytic outputs with acquisition and scheduling priorities for SVOD content portfolios.
DEMAND360 was configured to deliver TV demand signal reporting and title-ranking capabilities into the content acquisition and programming workflows, enabling programming and marketing teams to prioritize high-value titles and underserved niches. Operational scope focused on content acquisition, programming, and marketing functions, and the integration of demand insights into decision gates supported Lightboxs local competitiveness versus global platforms and contributed to its strategic positioning ahead of subsequent acquisition by Sky TV.
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Touch Inflight Solutions | Media | 120 | $25M | United States | Parrot Analytics | DEMAND360 | Customer Analytics | 2024 | n/a |
In 2024 Touch Inflight Solutions implemented Parrot Analytics DEMAND360 in the Customer Analytics category to operationalize audience demand signals for inflight entertainment content selection and contract negotiations. The deployment positioned DEMAND360 as a primary data source for content valuation, audience demographics, and demand-informed decisioning used by Touch's customer experience and marketing teams.
DEMAND360 was configured to feed content-selection and valuation workflows, supporting audience demographic segmentation, title-level demand scoring, and standardized valuation outputs for content acquisition reviews. These functional capabilities were embedded into Touch workflows to streamline content curation, prioritization, and negotiation preparation.
The US-headquartered Touch applied DEMAND360 across its global airline clients, using the data for inflight entertainment programming and content negotiation processes for airlines worldwide. Operational scope included content acquisition and customer experience marketing workflows across multiple airline engagements rather than a single site deployment.
Rollout included governance changes that standardized valuation templates and negotiation playbooks to make content-selection and contract discussions data-driven. Parrot reports up to a 50 percent reduction in negotiation time and one week saved per content cycle as outcomes of the implementation.
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