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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

List of Lectra Launchmetrics Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
42west Professional Services 50 $5M United States Lectra Lectra Launchmetrics Marketing Automation 2020 n/a
In 2020, 42west deployed Lectra Launchmetrics on its public website as a Marketing Automation solution to support marketing and communications workflows. The deployment of Lectra Launchmetrics is centered on web-based engagement, aligning the application with 42west marketing and PR functions for campaign activity and digital audience capture. Configuration appears focused on web instrumentation and campaign orchestration, consistent with Marketing Automation capabilities. Implementation details indicate use of visitor tracking, lead capture forms, content tagging, and campaign analytics within Lectra Launchmetrics, enabling segmentation and automated engagement workflows managed through the application. Operational coverage is concentrated within the small firm marketing and communications teams, with implementation localized to the corporate website. Governance emphasis is likely on web data capture workflows and consent controls for site visitors, aligning rollout and process changes to existing marketing operations rather than cross-enterprise ERP or HR functions.
9/11 Memorial & Museum Non Profit 263 $40M United States Lectra Lectra Launchmetrics Marketing Automation 2018 n/a
In 2018, 9/11 Memorial & Museum implemented Lectra Launchmetrics on their website. Lectra Launchmetrics is deployed as a Marketing Automation solution to drive site-based audience engagement, campaign orchestration, and digital content promotion. The implementation emphasizes web-embedded tracking and automation workflows to support visitor segmentation and timed outreach tied to exhibit and program pages. Operational ownership is positioned within the museum marketing and communications teams, who configure campaign schedules, manage content-driven workflows, and analyze engagement signals collected through the site. Configuration appears focused on campaign management, automated newsletter and outreach orchestration, and analytics instrumentation to inform audience development strategies, with integrations not specified in the available source.
Abertis Construction and Real Estate 13000 $5.3B Spain Lectra Lectra Launchmetrics Marketing Automation 2018 n/a
In 2018, Abertis implemented Lectra Launchmetrics on its website as a Marketing Automation platform to support corporate marketing and website engagement. The implementation places Lectra Launchmetrics at the center of web-driven campaign orchestration and digital asset activation for the company’s external communications. Lectra Launchmetrics was configured to operate as a Marketing Automation hub, with typical modules deployed for campaign management, email automation, web tracking, content publishing, and analytics. Configuration emphasized web tag-based audience capture and campaign lifecycle management, enabling content scheduling and performance measurement directly tied to website interactions. Operational coverage centers on marketing and communications functions, where the platform is used to coordinate public-facing campaigns and drive site engagement. The deployment is explicitly described as being used on Abertis’s website, linking marketing workflows to published web content and visitor activity without named third party integrations disclosed. Governance was structured around centralized campaign workflows and editorial approvals, with role-based controls for marketing users to manage content publishing and campaign activation. Implementation details focus on aligning Lectra Launchmetrics configuration to corporate web channels and marketing operations rather than back-office systems.
Retail 1000 $350M Sweden Lectra Lectra Launchmetrics Marketing Automation 2020 n/a
Manufacturing 166 $20M France Lectra Lectra Launchmetrics Marketing Automation 2018 n/a
Retail 100 $12M Germany Lectra Lectra Launchmetrics Marketing Automation 2022 n/a
Insurance 4500 $1.3B Belgium Lectra Lectra Launchmetrics Marketing Automation 2018 n/a
Retail 15000 $5.3B Belgium Lectra Lectra Launchmetrics Marketing Automation 2020 n/a
Construction and Real Estate 10 $1M United Kingdom Lectra Lectra Launchmetrics Marketing Automation 2020 n/a
Manufacturing 400 $32M Saudi Arabia Lectra Lectra Launchmetrics Marketing Automation 2018 n/a
Showing 1 to 10 of 220 entries

Buyer Intent: Companies Evaluating Lectra Launchmetrics

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FAQ - APPS RUN THE WORLD Lectra Launchmetrics Coverage

Lectra Launchmetrics is a Marketing Automation solution from Lectra.

Companies worldwide use Lectra Launchmetrics, from small firms to large enterprises across 21+ industries.

Organizations such as Christian Dior, Shein, Valeo, H&M and Richemont are recorded users of Lectra Launchmetrics for Marketing Automation.

Companies using Lectra Launchmetrics are most concentrated in Retail and Professional Services, with adoption spanning over 21 industries.

Companies using Lectra Launchmetrics are most concentrated in France, Singapore and Sweden, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Lectra Launchmetrics across Americas, EMEA, and APAC.

Companies using Lectra Launchmetrics range from small businesses with 0-100 employees - 35.45%, to mid-sized firms with 101-1,000 employees - 34.09%, large organizations with 1,001-10,000 employees - 21.36%, and global enterprises with 10,000+ employees - 9.09%.

Customers of Lectra Launchmetrics include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Lectra Launchmetrics customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.