List of Opmetrix CRM Customers
Commerce Vision
Level 5, 97 Boundary Street,
West End, 4101, QLD,
Australia
West End, 4101, QLD,
Australia
61 7 3369-3733
Professional Services
70
$7M
Since 2010, our global team of researchers has been studying Opmetrix CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Opmetrix CRM for Sales Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Opmetrix CRM for Sales Automation include: Bidfood New Zealand, a New Zealand based Consumer Packaged Goods organisation with 2200 employees and revenues of $817.0 million, New Zealand King Salmon, a New Zealand based Consumer Packaged Goods organisation with 500 employees and revenues of $105.0 million, Arlec Australia, a Australia based Distribution organisation with 160 employees and revenues of $28.0 million and many others.
Contact us if you need a completed and verified list of companies using Opmetrix CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Opmetrix CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Arlec Australia | Distribution | 160 | $28M | Australia | Commerce Vision | Opmetrix CRM | Sales Automation | 2019 | n/a |
In 2019 Arlec Australia implemented Opmetrix CRM, a Sales Automation application to centralize field sales execution and inventory-driven account management. The deployment emphasized configuring Opmetrix CRM modules including workflow automation, validation rules and security controls to support sales, merchandising and replenishment processes.
Business analysts at Arlec developed user stories and future process flows to translate sales and inventory requirements into system configuration, and configured Auto Stock Replenishment logic and predictive optimized min/max replenishment parameters. The team used Opmetrix CRM to define initial order allocation rules for onboarding new stores based on store layout, forecast and sales trend data. Configuration work covered CRM reporting, role based security and validation rules to enforce data quality across field sales and merchandising workflows.
The implementation integrated operational reporting with Pronto ERP and IBM Cognos to generate internal and external analysis reports and to feed replenishment and forecasting inputs. Arlec engaged Sales, IT and Operations teams and worked closely with Bunnings inventory management and IT teams to align supply, replenishment and forecasting processes. Operational coverage included sales teams, merchandise and warehouse functions, State Managers and senior leadership through weekly Sales and Inventory conference calls.
Governance and process restructuring included formalizing the short supply allowance check with State Managers and Merchandise to improve SSA rebate procedures, and instituting monitoring routines for inventory KPIs. The project applied structured requirements, validation rules and security controls in Opmetrix CRM to standardize workflows, approvals and data governance across the organization.
The implementation supported stock loss prevention programs and contributed to achieving shrink percentages below company goals. Arlec Australia Opmetrix CRM Sales Automation was positioned to unify sales execution, inventory replenishment and merchandising workflows while enabling cross functional reporting and operational coordination.
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Bidfood New Zealand | Consumer Packaged Goods | 2200 | $817M | New Zealand | Commerce Vision | Opmetrix CRM | Sales Automation | 2018 | n/a |
In 2018, Bidfood New Zealand implemented Opmetrix CRM, deploying the Sales Automation application to support its national wholesale food distribution operations. The Opmetrix CRM deployment was announced as powering the processing of thousands of weekly transactions and delivering added value to customers, positioning the application as the sales automation layer for order capture and customer engagement.
Configuration emphasized field sales automation and mobile order capture, with Opmetrix CRM used to standardize visit planning, merchandising activities, and sales activity tracking. The implementation applied mobile-first configurations to support reps on route, offline data capture and synchronized transaction ingestion into central operations, aligning Opmetrix CRM functional workflows with wholesale order processing requirements.
Operational coverage included commercial and distribution functions at Bidfood New Zealand, specifically field sales teams, account management and order processing operations across the company. Integrations were implemented to maintain order-to-cash continuity within distribution workflows though specific upstream or downstream systems were not disclosed, keeping the focus on CRM-driven transaction processing.
Governance centered on embedding standardized sales workflows and operational processes into daily routines to ensure consistent order capture and customer service execution. The public signal for this implementation highlights Opmetrix CRM as the Sales Automation platform handling high-volume weekly transactions, with no additional quantitative outcomes disclosed.
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New Zealand King Salmon | Consumer Packaged Goods | 500 | $105M | New Zealand | Commerce Vision | Opmetrix CRM | Sales Automation | 2020 | n/a |
In 2020 New Zealand King Salmon Investments deployed Opmetrix CRM to centralize field sales and merchandising workflows within a Sales Automation program for its three premium brands across the domestic market. The Opmetrix CRM deployment aligned with a targeted field force model that hired and managed 60 merchandisers to support the sales team and drive in-store execution and reporting.
The implementation emphasized data capture and reporting capabilities of Opmetrix CRM, including structured audit forms, share of shelf targets, product audit workflows and route planning to support on-shelf availability. The team created and managed an internal database and invoicing processes alongside Opmetrix CRM, and developed training packages for staff to access via Moodle, reinforcing standardized field processes and remote onboarding procedures.
Operational integration included use of Compass, Planograms and IRI data as upstream inputs for sales analysis and category planning, and ongoing collaboration with external suppliers, Sales and IT to maintain application stability. Field operations were scoped to national store coverage, and the program explicitly supported recruitment, remote induction, health and safety oversight and new product launch execution by merchandisers working with the Opmetrix CRM platform.
Governance and process changes were embedded through monthly presentations to internal and external teams highlighting priorities and targets, a scalable recruitment model for potential expansion abroad, and consolidation of HR related processes such as contracts, payroll administration and pay negotiation management. The role that ran the program also project managed the start up merchandising model which replaced an outsourced provider, growing store coverage to 50 percent within the first six months and reaching a target of 70 percent coverage with 60 merchandisers, while assuming interim management responsibilities from May 2021 to April 2022.
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Buyer Intent: Companies Evaluating Opmetrix CRM
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Opmetrix CRM. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Opmetrix CRM for Sales Automation include:
- Vinarchy Australia, a Australia based Consumer Packaged Goods organization with 1600 Employees
- Dsd Assist, a Australia based Professional Services company with 18 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Vinarchy Australia | Consumer Packaged Goods | 1600 | $1.0B | Australia | 2026-08-27 |
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Dsd Assist | Professional Services | 18 | $3M | Australia | 2025-08-22 |
FAQ - APPS RUN THE WORLD Opmetrix CRM Coverage
Opmetrix CRM is a Sales Automation solution from Commerce Vision.
Companies worldwide use Opmetrix CRM, from small firms to large enterprises across 21+ industries.
Organizations such as Bidfood New Zealand, New Zealand King Salmon and Arlec Australia are recorded users of
Opmetrix CRM for Sales Automation.
Companies using Opmetrix CRM are most concentrated in Consumer Packaged Goods and Distribution, with adoption spanning over 21 industries.
Companies using Opmetrix CRM are most concentrated in New Zealand and Australia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Opmetrix CRM across Americas, EMEA, and APAC.
Companies using Opmetrix CRM range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 66.67%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 0%.
Customers of Opmetrix CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Opmetrix CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Sales Automation.