List of Paraty Tech Loyalty Customers
Malaga, 29620,
Spain
Since 2010, our global team of researchers has been studying Paraty Tech Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Paraty Tech Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Paraty Tech Loyalty for Customer Loyalty include: Park Royal Hotels & Resorts Mexico, a Mexico based Leisure and Hospitality organisation with 2000 employees and revenues of $400.0 million, Casual Hoteles Spain, a Spain based Leisure and Hospitality organisation with 129 employees and revenues of $9.0 million, Comercializadora De Hoteleria Oasis, a Mexico based Professional Services organisation with 3 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Paraty Tech Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Paraty Tech Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Casual Hoteles Spain | Leisure and Hospitality | 129 | $9M | Spain | Paraty Tech | Paraty Tech Loyalty | Customer Loyalty | 2022 | n/a |
In 2022, Casual Hoteles Spain implemented Paraty Tech Loyalty to launch its BeCasual programme and establish a Customer Loyalty capability focused on CRM and marketing workflow support. Paraty Tech developed and launched the BeCasual loyalty programme, delivering Paraty Tech Loyalty as the operational platform that underpins points accrual, membership tiers and a dedicated microsite.
The implementation included a points engine, tier management, and a customer-facing microsite, and it tied loyalty state to the hotel booking path by implementing the supporting booking engine and website in Spain. Paraty Tech Loyalty was configured to support issuance and redemption flows linked to bookings, and to expose marketing controls for promotions and member benefit rules.
Operational coverage centered on CRM and marketing functions, with the platform giving Casual Hoteles autonomy to create and manage promotions, member benefits and campaign segmentation. The deployment targeted the company website and booking engine in Spain, aligning loyalty membership workflows with reservations and guest engagement processes.
Governance was oriented to enable hotel marketing teams to operate loyalty campaigns without central IT intervention, preserving program scalability. The launch improved member engagement and scalability after the 2022 rollout, with Casual Hoteles operating Paraty Tech Loyalty as its primary Customer Loyalty solution.
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Comercializadora De Hoteleria Oasis | Professional Services | 3 | $1M | Mexico | Paraty Tech | Paraty Tech Loyalty | Customer Loyalty | 2023 | n/a |
In 2023, Comercializadora De Hoteleria Oasis implemented Paraty Tech Loyalty from Paraty Tech to centralize Customer Loyalty capabilities across its Mexican resort portfolio. The deployment aligned the loyalty application with existing reservation and contact channels to support CRM driven marketing and contact-center functions.
Paraty Tech provided the booking engine, Paraty Digital Suite and Call Seeker alongside Paraty Tech Loyalty, with the loyalty module used for member profiles, rewards orchestration, redemption workflows and campaign management tied to guest reservation flows. Configuration emphasized integration points between booking workflows and loyalty triggers to capture and attribute stays and quote interactions.
The implementation integrated Paraty Digital Suite and Call Seeker with Oasis' CRM and loyalty programmes across the Mexican resort portfolio, creating a connected path from reservation to contact-center and CRM marketing automation. Operational coverage included online reservations, front desk bookings and contact-center quote handling, enabling consistent member state and offer delivery across channels.
Governance and rollout focused on coordinating CRM marketing and contact-center processes and standardizing loyalty entitlements and quote-to-book workflows across resorts. The CRM marketing and contact-center deployment helped rebalance direct channels from approximately 70% voice and 30% web to approximately 55% voice and 45% web, and Paraty reports up to 65% of quotes convert, outcomes documented in the vendor case study.
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Park Royal Hotels & Resorts Mexico | Leisure and Hospitality | 2000 | $400M | Mexico | Paraty Tech | Paraty Tech Loyalty | Customer Loyalty | 2023 | n/a |
In 2023, Park Royal Hotels & Resorts Mexico implemented Paraty Tech Loyalty alongside a new website and booking engine delivered by Paraty Tech. The deployment covered the Mexican portfolio and concentrated on aligning CRM and marketing functions to strengthen direct-channel sales, with the integration of the chain's Loyalty Experiences programme into commercial workflows.
Paraty Tech Loyalty, implemented as a Customer Loyalty application, was configured to unify customer profiles and loyalty membership records with the booking engine and CRM, enabling segmentation and campaign orchestration tied to guest lifecycle events. Implementation work included rewards orchestration and member tiering configuration, and automation of campaign triggers based on booking behavior and loyalty status, consistent with Customer Loyalty functional patterns.
Integrations synchronized loyalty entitlements and revenue-related data between the website, booking engine, CRM, and marketing tools, with operational coverage centered on marketing and revenue management teams across the Mexican properties. Governance focused on aligning campaign execution workflows and SEO improvements, the vendor case study reports keyword growth, and the loyalty integration was explicitly cited as part of the effort to boost direct-channel bookings through coordinated CRM, loyalty, and booking engine orchestration.
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