List of Rule Customers
Stockholm, 11160,
Sweden
Since 2010, our global team of researchers has been studying Rule customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Rule for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Rule for Marketing Automation include: Bonnier News, a Sweden based Media organisation with 4000 employees and revenues of $770.0 million, Global Connect, a Sweden based Communications organisation with 2000 employees and revenues of $690.0 million, Orkla Foods, a Sweden based Consumer Packaged Goods organisation with 1135 employees and revenues of $500.0 million, AMF Fastigheter, a Sweden based Construction and Real Estate organisation with 461 employees and revenues of $329.0 million, Transtema, a Sweden based Professional Services organisation with 1358 employees and revenues of $223.0 million and many others.
Contact us if you need a completed and verified list of companies using Rule, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Rule customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Abecita | Distribution | 10 | $1M | Sweden | Rule Communication | Rule | Marketing Automation | 2019 | n/a |
In 2019 Abecita implemented Rule on its website, selecting Rule as its Marketing Automation platform to centralize web‑led customer engagement. The implementation is focused on abecita.com and is associated with the company headquartered in Sweden, serving a small distribution business with a compact marketing organization.
The deployment of Rule was configured to instrument the public site for visitor identification, lead capture and behavioral tracking, leveraging capabilities typical of Marketing Automation applications such as campaign orchestration, segmentation and web personalization. Rule was used to manage website-triggered engagement workflows and to provide the marketing function with a single control plane for customer interactions originating from the site.
Operationally the implementation is a site‑level SaaS embedding of Rule on Abecita’s website and was rolled out to the internal marketing team in Sweden, covering online merchandising and customer outreach workflows. Governance is centered on marketing operations for campaign configuration and content management, with ongoing configuration and tuning performed by the small in‑house team.
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Abo Underrattelser | Media | 30 | $3M | Finland | Rule Communication | Rule | Marketing Automation | 2021 | n/a |
In 2021, Abo Underrattelser implemented Rule for Marketing Automation on its website. The deployment embedded the Rule application into site pages to instrument visitor behavior and centralize campaign orchestration for a 30 person Finnish media publisher. The implementation positioned Rule to support audience engagement, subscription marketing, and editorial promotion workflows.
Configuration leveraged core Marketing Automation capabilities such as email campaign management, web tracking, on site lead capture forms, audience segmentation, behavioral automation workflows, and analytics instrumentation, aligned to publisher needs. Operational scope was primarily the marketing and digital teams, with governance focused on campaign template standardization, editorial coordination, and consent aware tracking practices. Rollout followed a phased site integration model with operational ownership transferred to internal marketing staff.
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Adeprimo | Professional Services | 20 | $2M | Sweden | Rule Communication | Rule | Marketing Automation | 2018 | n/a |
In 2018, Adeprimo deployed Rule on its website to support customer engagement and digital marketing. Adeprimo, a Sweden based professional services firm with roughly 20 employees and reported revenue of 2,000,000, implemented Rule as its Marketing Automation platform to centralize web lead capture and campaign execution.
The Rule deployment was implemented as an on site tagging and tracking configuration that instrumented visitor behavior, form captures, and landing page interactions. Functional capabilities configured in Rule included contact segmentation, automated email sequences, landing page and form management, and campaign orchestration, consistent with common Marketing Automation workflows for lead capture and nurture.
Operational ownership was assigned to the marketing and client engagement function, which managed campaign setup, content assets, list segmentation, and consent capture within Rule. Governance focused on campaign approval workflows and standardized data capture practices to maintain consistent handling of web generated leads across the site. Adeprimo used Rule to link website interaction to ongoing marketing and client engagement activities.
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Retail | 60 | $40M | United Kingdom | Rule Communication | Rule | Marketing Automation | 2017 | n/a |
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Construction and Real Estate | 461 | $329M | Sweden | Rule Communication | Rule | Marketing Automation | 2019 | n/a |
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Retail | 50 | $5M | Sweden | Rule Communication | Rule | Marketing Automation | 2019 | n/a |
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Retail | 10 | $1M | Sweden | Rule Communication | Rule | Marketing Automation | 2020 | n/a |
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Retail | 30 | $3M | Sweden | Rule Communication | Rule | Marketing Automation | 2019 | n/a |
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Retail | 20 | $2M | Sweden | Rule Communication | Rule | Marketing Automation | 2021 | n/a |
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Professional Services | 43 | $5M | Sweden | Rule Communication | Rule | Marketing Automation | 2021 | n/a |
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Buyer Intent: Companies Evaluating Rule
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