List of SevenRooms CRM Customers
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Since 2010, our global team of researchers has been studying SevenRooms CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SevenRooms CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SevenRooms CRM for CRM include: Marriott International, a United States based Leisure and Hospitality organisation with 418000 employees and revenues of $25.10 billion, The Mina Group, a United States based Leisure and Hospitality organisation with 2000 employees and revenues of $150.0 million, Hurricanes Grill & Bar, a Australia based Leisure and Hospitality organisation with 300 employees and revenues of $60.0 million, Ethan Stowell Restaurants, a United States based Leisure and Hospitality organisation with 300 employees and revenues of $60.0 million and many others.
Contact us if you need a completed and verified list of companies using SevenRooms CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SevenRooms CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Ethan Stowell Restaurants | Leisure and Hospitality | 300 | $60M | United States | SevenRooms | SevenRooms CRM | CRM | 2018 | n/a |
In 2018, Ethan Stowell Restaurants implemented SevenRooms CRM to unify reservations and guest profiles across its Seattle-area restaurant group, positioning the application as the core CRM for front of house operations. The deployment focused on CRM and front of house operations in the United States, explicitly targeting reservation workflows, guest data capture, and marketing orchestration across multiple sites.
The SevenRooms CRM implementation captured guest spend and visit history, consolidated reservation and waitlist management, and enabled targeted marketing through guest segmentation and event driven campaign triggers. Configuration emphasized table management visibility and profile enrichment to support service personalization and marketing activation.
Operational architecture integrated SevenRooms CRM with Toast POS to ingest spend data and link covers to transaction records, producing unified guest profiles and improved segmentation for marketing and operations. The integration supported daily use by host staff and marketing teams across Seattle locations, creating a single source of truth for reservations and guest activity.
Rollout and governance were documented in SevenRooms press materials about the Toast integration and the Ethan Stowell Restaurants rollout, with adoption governance centered on front of house workflows and marketing campaign coordination. Outcomes explicitly cited in vendor materials include reduced cover fees and an approximately 10 percent increase in covers.
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Hurricanes Grill & Bar | Leisure and Hospitality | 300 | $60M | Australia | SevenRooms | SevenRooms CRM | CRM | 2023 | n/a |
In 2023, Hurricanes Grill & Bar implemented SevenRooms CRM, deploying SevenRooms CRM as their CRM to centralize guest profiles, reservation workflows, and loyalty tracking for on-site restaurant operations in Sydney. The implementation was led through restaurant management and focused on front-of-house use cases tied to service sequencing and guest retention.
The deployment configured core SevenRooms CRM capabilities including guest profiling, reservation management, guest journey tracking, marketing and loyalty workflows, and built-in reporting and guest segmentation. Routine daily and weekly sales and labor reporting that had been maintained in MS Excel were migrated into the CRM reporting model, and configuration emphasized front-of-house workflow alignment, serving sequences, and role based access to reservation and guest data to support managers assigning shifts and overseeing service delivery.
Governance centered on structured staff training and a phased on-site rollout overseen by restaurant leadership, with standard operating procedures updated to embed CRM-driven reservation and loyalty processes into daily operations. Reported outcomes connected to the SevenRooms CRM initiative include a sustained 40% repeat customer rate, a 15% reduction in customer complaints, a 10% increase in average spend per head, and a 20% improvement in overall customer satisfaction as described by restaurant management.
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Marriott International | Leisure and Hospitality | 418000 | $25.1B | United States | SevenRooms | SevenRooms CRM | CRM | 2023 | n/a |
In 2023 Marriott International deployed SevenRooms CRM as a preferred restaurant technology provider to power food and beverage guest experiences and CRM-driven personalization across multiple Marriott brands. The SevenRooms CRM implementation is live across Marriott properties in 25 countries, reflecting a multinational rollout focused on hotel F&B and guest engagement use cases.
The deployment centers on core CRM capabilities, including reservation management, consolidated guest profiles, and marketing orchestration to enable personalized outreach and on-property service coordination. SevenRooms CRM is configured to capture dining behavior and preferences at the point of reservation, unify profile attributes across F&B touchpoints, and support segmentation and campaign execution for marketing teams.
Operational coverage emphasizes hotel food and beverage departments across Marriott brands, aligning reservations and guest profile data with marketing workflows to increase direct revenue and deepen guest insights as stated in the agreement. Governance is structured through a preferred-provider agreement that standardizes restaurant technology choices across participating properties, enabling consistent CRM data models and personalization controls while preserving brand-level implementation flexibility.
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Leisure and Hospitality | 2000 | $150M | United States | SevenRooms | SevenRooms CRM | CRM | 2021 | n/a |
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