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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

List of Smartcallback Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Capital Group Russia Construction and Real Estate 500 $97M Russia Smartcallback Smartcallback Customer Engagement 2020 n/a
In 2020, Capital Group Russia implemented Smartcallback on its corporate website. The Smartcallback deployment provides Customer Engagement capabilities to capture web leads and manage inbound callback requests, supporting sales, leasing, and customer service workflows across the organization. The implementation is delivered as a website-embedded Smartcallback widget and lead capture flows that present real-time callback prompts and scheduled call requests, aligned with standard Customer Engagement functionality. Configuration focused on routing rules and lead handoff to internal sales and marketing teams, with instrumentation for web-origin lead tracking and callback orchestration on the capitalgroup.ru site.
FSK Construction and Real Estate 16000 $4.0B Russia Smartcallback Smartcallback Customer Engagement 2018 n/a
In 2018, FSK deployed Smartcallback on its corporate website. The implementation uses Smartcallback as a Customer Engagement application to capture inbound web visitors and convert them into scheduled call-backs via an on-page callback widget and server side orchestration. The deployment is aligned to FSK's Construction and Real Estate customer intake, routing web contacts into staffed customer service and sales intake queues. Operationally Smartcallback is embedded in public web properties to provide real-time lead capture, request queuing, and callback scheduling capabilities that are handled by customer support and sales teams. Configuration work emphasized embedding the Smartcallback interface in the website front end, adapting contact handling workflows, and establishing process governance for call prioritization and operator use, with the operational scope focused on web based Customer Engagement and front end orchestration.
MR GroupReal estate Construction and Real Estate 267 $40M Russia Smartcallback Smartcallback Customer Engagement 2020 n/a
In 2020, MR GroupReal estate deployed Smartcallback as a Customer Engagement application on its corporate website. The implementation used the Smartcallback JavaScript web widget to capture visitor contact intent and to initiate callback sessions directly from property listing and contact pages. The deployment focused on web channel lead capture and real time click to call functionality, embedding Smartcallback into the public site to support inbound web inquiries. MR GroupReal estate Smartcallback Customer Engagement supports front line business functions including sales, digital marketing, and contact center intake. Configuration centered on standard Customer Engagement modules for callback request capture, scheduled callback orchestration, and basic visitor identification and form prefill to accelerate lead handling. The rollout was scoped to the public website and did not specify backend system integrations, so operational ownership remained with web and sales operations teams to route callbacks to sales and leasing agents. Governance emphasized widget configuration and web page placement to control lead flows and agent routing, aligning web to phone conversion workflows with property marketing and leasing processes. The implementation therefore prioritized channel orchestration and streamlined web driven contact handling for MR GroupReal estate.
PIK Russia Construction and Real Estate 13000 $8.1B Russia Smartcallback Smartcallback Customer Engagement 2021 n/a
In 2021, PIK Russia implemented Smartcallback on its public website. Smartcallback, a Customer Engagement application, is embedded to capture inbound online leads and to initiate near real time callback workflows for sales and customer service. The deployment is web centric, placing Smartcallback components on site pages to enable visitor session capture, scheduled callbacks, routing logic, and engagement event reporting. Configuration reflects Customer Engagement patterns, including lead capture forms, callback orchestration, agent assignment rules, and operational reporting for digital channel teams. Operational ownership is with PIK Russia digital channel and online sales teams in Russia, with Smartcallback acting as the primary web channel touchpoint for lead capture and customer outreach. Governance centers on standardizing callback response processes and routing rules so requests flow into existing sales and service workflows.
Pioneer Construction and Real Estate 950 $235M Russia Smartcallback Smartcallback Customer Engagement 2023 n/a
In 2023 Pioneer deployed Smartcallback on its public website www.pioneer.ru. Smartcallback was implemented as a Customer Engagement application to capture and manage web-originated contact requests for Pioneer, a Russia-based construction and real estate company with 950 employees and centralized online customer touchpoints. The Smartcallback implementation focuses on front-line web contact workflows, using an embedded website widget to collect visitor contact intent, schedule callbacks, and initiate click-to-call sessions. Configuration work centered on form-based lead capture, callback scheduling logic, and queueing rules to route inbound web requests into Pioneer’s existing contact handling processes, reflecting standard Customer Engagement capabilities such as real-time call initiation and automated callback orchestration. Operational coverage is the corporate website, where Smartcallback handles inbound customer inquiries for sales and customer service channels. Governance and operational ownership were centered on digital channels and contact center teams, who control widget placement, response SLAs, and turn-up of callback rules on the site. The implementation emphasizes web channel orchestration using Smartcallback as the primary Customer Engagement interface for online visitors to Pioneer.
Construction and Real Estate 400 $62M Russia Smartcallback Smartcallback Customer Engagement 2016 n/a
Professional Services 10 $1M Russia Smartcallback Smartcallback Customer Engagement 2016 n/a
Construction and Real Estate 2500 $800M Russia Smartcallback Smartcallback Customer Engagement 2023 n/a
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FAQ - APPS RUN THE WORLD Smartcallback Coverage

Smartcallback is a Customer Engagement solution from Smartcallback.

Companies worldwide use Smartcallback, from small firms to large enterprises across 21+ industries.

Organizations such as PIK Russia, FSK, Sminex Russia, Pioneer and Capital Group Russia are recorded users of Smartcallback for Customer Engagement.

Companies using Smartcallback are most concentrated in Construction and Real Estate, with adoption spanning over 21 industries.

Companies using Smartcallback are most concentrated in Russia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Smartcallback across Americas, EMEA, and APAC.

Companies using Smartcallback range from small businesses with 0-100 employees - 12.5%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 12.5%, and global enterprises with 10,000+ employees - 25%.

Customers of Smartcallback include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Smartcallback customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Engagement.