List of Totango Spark Customers
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United States
Since 2010, our global team of researchers has been studying Totango Spark customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Totango Spark for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Totango Spark for Customer Data Platform include: Absorb Software, a Canada based Professional Services organisation with 600 employees and revenues of $86.0 million, BrightTALK, a United States based Professional Services organisation with 150 employees and revenues of $15.0 million, Totango, a United States based Professional Services organisation with 125 employees and revenues of $15.0 million, KFOR, a United States based Media organisation with 30 employees and revenues of $8.0 million, Athenian, a France based Professional Services organisation with 50 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Totango Spark, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Totango Spark customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Absorb Software | Professional Services | 600 | $86M | Canada | Totango | Totango Spark | Customer Data Platform | 2020 | n/a |
In 2020, Absorb Software implemented Totango Spark as a Customer Data Platform to strengthen Client Success operations. The deployment targeted the Client Success organization and customer segments including Enterprise, mid-market and SMB, aligning platform configuration with goals to scale CS workflows and instrument adoption signals across the business.
Totango Spark was configured to support core customer success capabilities, including customer journeys, health scoring, automated call-to-action workflows, adoption analytics, and multi-dimensional reporting. The implementation included building and testing system configurations within sprint processes, creating playbooks for consistent delivery of outcomes, and designing reporting on adoption, health, renewals, expansions and churn for CS leaders.
Integrations were established with the existing technology stack, syncing Totango Spark with Salesforce for CRM data alignment, ingesting support signals from Zendesk, and capturing usage telemetry from Absorb LMS to inform health and engagement models. The platform operated alongside other customer success tools already in use, centralizing customer signals and enabling cross-system visibility for operational reporting.
Governance and rollout were organized through CS Operations led sprint cycles, with defined processes for segmentation, cadence for monthly and quarterly forecasting and reporting, and curated content to operationalize playbooks. Configuration ownership emphasized repeatable workflows and automation to support forecasting, renewal and expansion processes while enabling CS leaders to measure product adoption and drive operational efficiency.
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Athenian | Professional Services | 50 | $5M | France | Totango | Totango Spark | Customer Data Platform | 2022 | n/a |
In 2022, Athenian deployed Totango Spark as a Customer Data Platform on its website. The implementation concentrates on capturing web behavioral signals and assembling unified customer profiles for Athenian, a 50 employee professional services firm based in France, by instrumenting site events and mapping visitor attributes into a central profile store.
Totango Spark was configured to prioritize event ingestion, identity stitching, lifecycle segmentation, and activation workflows that are core to a Customer Data Platform. Configuration work included defining event schemas and user attribute mappings, authoring automated segment definitions, and enabling campaign orchestration and trigger rules within Totango Spark to support targeted engagement use cases.
Operational ownership was aligned to customer success and growth teams, with product and sales groups consuming profile and segment outputs for adoption insight and account prioritization. Governance and rollout were staged through role based access controls, consent aware data capture on the website, and phased instrumentation to validate event fidelity before broader production use.
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BrightTALK | Professional Services | 150 | $15M | United States | Totango | Totango Spark | Customer Data Platform | 2020 | n/a |
In 2020, BrightTALK implemented Totango Spark as its Customer Data Platform to centralize customer engagement and account health visibility for Customer Success and Strategic Accounts. The deployment oriented Totango Spark toward Customer Success Manager workflows, onboarding, kick-off calls, program reviews, and quarterly business reviews to support Fortune 500 plus accounts managed by BrightTALK.
Totango Spark was configured to deliver a customer 360 view, account health scoring, segmentation, automated success playbooks, and reporting dashboards consistent with Customer Data Platform capabilities. Configuration emphasized success signals and onboarding automation, with playbooks used to standardize QBR preparation, renewal readiness assessments, and daily account monitoring by the Customer Success team.
The implementation included explicit connector setup between the BrightTALK platform, Salesforce.com, HubSpot, Eloqua, and Marketo to synchronize engagement events and contact data. Data flows were used to track and gauge client success and new opportunities in Salesforce.com, while marketing automation integrations supported program-level attribution and campaign context, enabling cross-functional access for sales, accounting, and technical stakeholders.
Governance was formalized around onboarding and ongoing account management processes, with Totango Spark instrumenting kick-offs, program reviews, and QBR cadence. Operational ownership rested with Customer Success and Strategic Accounts, with regular training and daily support workflows to ensure consistent use of Totango Spark for account health monitoring and escalation.
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Professional Services | 10 | $1M | United States | Totango | Totango Spark | Customer Data Platform | 2011 | n/a |
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Media | 10 | $1M | United States | Totango | Totango Spark | Customer Data Platform | 2020 | n/a |
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Media | 30 | $8M | United States | Totango | Totango Spark | Customer Data Platform | 2018 | n/a |
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Media | 10 | $1M | United States | Totango | Totango Spark | Customer Data Platform | 2019 | n/a |
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Professional Services | 40 | $4M | Israel | Totango | Totango Spark | Customer Data Platform | 2020 | n/a |
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Media | 30 | $1M | United States | Totango | Totango Spark | Customer Data Platform | 2022 | n/a |
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Professional Services | 125 | $15M | United States | Totango | Totango Spark | Customer Data Platform | 2014 | n/a |
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