List of Triangle Rewards Customers
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Since 2010, our global team of researchers has been studying Triangle Rewards customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Triangle Rewards for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Triangle Rewards for Customer Loyalty include: Canadian Tire Corporation, a Canada based Retail organisation with 34606 employees and revenues of $13.26 billion, Canadian Tire, a Canada based Retail organisation with 14322 employees and revenues of $12.22 billion, Sport Chek Canada, a Canada based Retail organisation with 6000 employees and revenues of $900.0 million, Mark's Canada, a Canada based Retail organisation with 3100 employees and revenues of $400.0 million and many others.
Contact us if you need a completed and verified list of companies using Triangle Rewards, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Triangle Rewards customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Canadian Tire | Retail | 14322 | $12.2B | Canada | In-House Applications | Triangle Rewards | Customer Loyalty | 2018 | n/a |
In 2018, Canadian Tire implemented Triangle Rewards, an in-house customer loyalty and CRM program. Triangle Rewards is the company’s Customer Loyalty application that digitized Canadian Tire Money and unified rewards and credit card benefits across Canadian Tire’s retail banners in Canada.
The implementation centralized member management, points accounting, a digital wallet for rewards, and CRM-driven personalization and campaign management capabilities. Triangle Rewards was operated as an in-house application with a centralized member database and orchestration of personalized marketing workflows, enabling loyalty linked account linking and reward redemption across storefronts and digital channels.
The rollout launched in Canada in spring 2018 and quickly drove millions of active members, improving cross banner engagement and personalized marketing outcomes. The program affected marketing, customer loyalty operations, retail engagement and credit benefit coordination, and it required governance over member data, campaign segmentation, and cross banner redemption rules to sustain unified rewards behavior.
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Canadian Tire Corporation | Retail | 34606 | $13.3B | Canada | In-House Applications | Triangle Rewards | Customer Loyalty | 2019 | n/a |
In 2019, Canadian Tire Corporation implemented Triangle Rewards, a Customer Loyalty application designed to evolve the company’s Canadian Tire Money program and centralize member engagement across its retail brands. Triangle Rewards was positioned to improve overall user experience and to increase average order value and new customer acquisition across all Canadian Tire brands.
The Triangle Rewards implementation encompassed core Customer Loyalty capabilities typical for the category, including member enrollment and account management, points accrual and rewards redemption, and personalized offer delivery to members. The platform was delivered as an application-centric loyalty solution under the Triangle Rewards name, emphasizing customer-facing workflows and membership lifecycle management.
Operational coverage for Triangle Rewards extended across all brands within Canadian Tire Corporation and targeted business functions in marketing, e-commerce and customer experience to drive loyalty and acquisition objectives. The project emphasized omnichannel member engagement through a Triangle app channel and aligned loyalty features with front-end ordering workflows to influence average order value and repeat purchase behaviors.
Governance and delivery were driven by Scrum practices, with a Scrum Master role facilitating sprint planning, backlog refinement, daily stand-ups, definition of done enforcement, cross-team dependency management and sprint retrospectives. The Scrum Master coached product owners and distributed development and QA teams, worked with an Agile Coach to advance organizational agility, and established communication channels between stakeholders to align delivery with the product vision for Triangle Rewards.
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Mark's Canada | Retail | 3100 | $400M | Canada | In-House Applications | Triangle Rewards | Customer Loyalty | 2018 | n/a |
In 2018, Mark's Canada implemented Triangle Rewards, joining the in house Triangle Rewards loyalty and CRM program as a participating retailer in the Canadian Tire family. The deployment enabled the Customer Loyalty capability across Mark's Canadian store footprint and digital channels, positioning Triangle Rewards as the primary loyalty application for customer engagement and cross banner account linkage.
Triangle Rewards at Mark's was implemented to support core Customer Loyalty workflows, including customer account enrollment, earning and redemption of CT Money, and personalized offer delivery. The implementation encompassed loyalty account management, offer orchestration and targeting, and CRM-driven customer profiling to enable segmented campaigns and redemption orchestration across touchpoints.
Operationally the program integrated CT Money balances and redemption flows with Mark's customer records to maintain a unified loyalty balance and enable cross banner benefits, while the Triangle Rewards deployment covered marketing, CRM, and commerce touchpoints at Mark's Canadian retail locations and digital channels. Governance remained centralized through the Triangle program model, with Mark's participating as a banner under that centralized loyalty framework and aligning campaign and data-usage processes with the program rules.
The Mark's Canada implementation of Triangle Rewards supported marketing and CRM functions by enabling cross banner customer loyalty and targeted marketing outcomes, and it has been used to increase cross banner customer loyalty and targeted marketing outcomes as part of the broader Triangle Rewards program.
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Retail | 6000 | $900M | Canada | In-House Applications | Triangle Rewards | Customer Loyalty | 2018 | n/a |
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