List of Upland Second Street Customers
Austin, 78701-3788, TX,
United States
Since 2010, our global team of researchers has been studying Upland Second Street customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Upland Second Street for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Upland Second Street for Customer Engagement include: USA Today, a United States based Media organisation with 11700 employees and revenues of $2.51 billion, WGN-TV, a United States based Media organisation with 600 employees and revenues of $75.0 million, Suncoast Media, a United States based Communications organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Upland Second Street, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Upland Second Street customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Suncoast Media | Communications | 10 | $1M | United States | Upland Software | Upland Second Street | Customer Engagement | 2022 | n/a |
In 2022, Suncoast Media implemented Upland Second Street to run its Best Of ballot and promotional programs across its regional publishing operations in Southwest Florida, using the Customer Engagement application to centralize audience voting and promotions. The deployment leveraged Upland Second Street ballot and list-building capabilities to manage ballot lifecycles, capture voter and entry data, and standardize permission-based opt-in capture across titles and campaigns.
Upland Second Street's list-building workflows were used to feed the publisher's email marketing and CRM processes, enabling segmented follow-up and campaign-driven audience growth. The vendor report attributes approximately $460K in 2022 revenue to the program and a roughly 15% year-over-year increase in the email database, outcomes directly tied to the ballot/voting and list-building modules and to campaign governance configurations such as voting rules and consent capture.
|
 |
USA Today | Media | 11700 | $2.5B | United States | Upland Software | Upland Second Street | Customer Engagement | 2022 | n/a |
In 2022, USA TODAY deployed Upland Second Street as part of its Customer Engagement tooling to run a national sweepstakes promotion focused on audience engagement and lead generation. The deployment targeted marketing and audience development functions, using the Upland Second Street application to capture entrant data and manage promotional workflows across the United States.
Configuration centered on promotions and sweepstakes modules and list-building capabilities, inferred from the campaign description, with form-based entry capture, prize management configuration, and segmentation-ready list export workflows. The Upland Second Street application was used to instrument entry routing and permissioned access for campaign operators, aligning platform configuration with editorial and marketing campaign calendars.
Operational scope covered USA TODAY marketing teams and audience operations in the United States, with process adjustments for sponsor coordination and prize fulfillment typical of sweepstakes campaigns. Governance changes included campaign-level approval flows and centralized list management to ensure consent and promotional compliance while supporting sponsor deliverables.
The campaign run on Upland Second Street generated more than 29,000 marketing leads, produced 580 online reservations, and delivered roughly $500K in sponsor revenue, showing explicit outcomes tied to the Customer Engagement implementation of Upland Second Street at USA TODAY.
|
 |
WGN-TV | Media | 600 | $75M | United States | Upland Software | Upland Second Street | Customer Engagement | 2022 | n/a |
In 2022, WGN-TV implemented Upland Second Street to manage promotions tied to its programming in Chicago, United States. The station used Upland Second Street as a Customer Engagement platform to operate a recurring, monthly Game Night Sports Giveaway that was scheduled to align with TV airtime and sponsor objectives.
Configuration emphasized promotions and contests capability together with list-building workflows for sales and marketing, capturing entrant data through contest entry flows and producing consolidated lead lists for follow up. Modules and functional workflows reflected standard Customer Engagement patterns, including promotion setup, entry capture, eligibility and winner selection procedures, and lead list production for commercial teams.
Operational ownership rested with WGN-TV marketing and sales teams in Chicago, who coordinated sponsor exposure and campaign timing with programming. The giveaway program drove sponsor exposure and generated measurable leads tied to TV programming as reported in vendor case material, with governance focused on promotion rules, winner validation, and lead handoff to sales and marketing for conversion.
|
Buyer Intent: Companies Evaluating Upland Second Street
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||