List of Wildfire Platform Customers
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United States
Since 2010, our global team of researchers has been studying Wildfire Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Wildfire Platform for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Wildfire Platform for Customer Loyalty include: Shop Your Way, a United States based Retail organisation with 300 employees and revenues of $30.0 million, Givebacks, a United States based Education organisation with 120 employees and revenues of $20.0 million and many others.
Contact us if you need a completed and verified list of companies using Wildfire Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Wildfire Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Givebacks | Education | 120 | $20M | United States | Wildfire Systems | Wildfire Platform | Customer Loyalty | 2022 | n/a | In 2022, Givebacks integrated the Wildfire Platform from Wildfire Systems to power its Shop-to-Give fundraising program, deploying the Wildfire Platform as a Customer Loyalty solution for community nonprofits across the United States. The implementation embedded Wildfire’s white label cashback and shopping extension technology into Givebacks’ supporter experience, and the integration and launch occurred in 2022. The deployment focused on shopper-facing modules and donation attribution workflows, including the shopping extension for browser and in‑store tracking, cashback crediting to supporter accounts, and merchant network expansion to increase retailer coverage. Wildfire Platform’s functional capabilities were configured to route retailer-driven cashback into Givebacks’ fundraising flows and to surface supporter activity for campaign attribution. Operationally the integration covered Givebacks’ Shop-to-Give program for community nonprofits in the U.S., expanding merchant reach and broadening the set of partner retailers available to supporters. The work directly impacted fundraising and supporter engagement functions by embedding ecommerce-driven donation mechanics into Givebacks’ donor journeys, and Givebacks reported that supporters who used the shopping tools more than doubled annual donations to causes. Governance and rollout were handled as a product-level integration, with Wildfire Platform implemented as a white label component of Givebacks’ fundraising stack and launched during 2022. The narrative centers on Givebacks, 2022, Wildfire Platform and Customer Loyalty, describing the platform modules, operational coverage, and the stated fundraising outcome. | |
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Shop Your Way | Retail | 300 | $30M | United States | Wildfire Systems | Wildfire Platform | Customer Loyalty | 2023 | n/a | In 2023, Shop Your Way deployed the Wildfire Platform as a branded Chrome extension to extend its Customer Loyalty program. Shop Your Way partnered with Wildfire Systems to convert cashback from online purchases into Shop Your Way points for members across the United States, and the integration was announced and deployed in 2023. The implementation centers on a Wildfire Chrome extension that captures cashback events at online checkout and processes them through the Wildfire Platform cashback to points conversion engine, mapping merchant reward signals to the Shop Your Way points ledger. Functional capabilities implemented include branded browser extension delivery, merchant network connectivity supporting more than 15,000 online merchants, and account crediting workflows to post points to member accounts. Integration points connect the Wildfire merchant network with Shop Your Way member accounts and points issuance processes, enabling third party cashback notifications to be translated into internal loyalty credits. Operational coverage targeted ecommerce channels for members across the United States and touched retail loyalty and membership operations within Shop Your Way. The rollout was announced and deployed in 2023 as a branded extension, requiring alignment of merchant payout signals with Shop Your Way points governance to ensure accurate crediting. The deployment broadened the earning workflow by expanding the universe of earnable merchants and introducing a customer-facing browser instrument to capture online purchase events. |
Buyer Intent: Companies Evaluating Wildfire Platform
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