List of ZMS Insights Customers
Berlin, 10243,
Germany
Since 2010, our global team of researchers has been studying ZMS Insights customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ZMS Insights for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ZMS Insights for Marketing Analytics include: On Holding, a Switzerland based Retail organisation with 2353 employees and revenues of $1.79 billion, Vans, a VF Company, a United States based Manufacturing organisation with 9000 employees and revenues of $370.0 million, New Balance Germany, a Germany based Retail organisation with 150 employees and revenues of $200.0 million and many others.
Contact us if you need a completed and verified list of companies using ZMS Insights, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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New Balance Germany | Retail | 150 | $200M | Germany | Zalando Marketing Services | ZMS Insights | Marketing Analytics | 2023 | n/a |
In 2023, New Balance Germany deployed ZMS Insights as its Marketing Analytics solution to support a Berlin Marathon awareness campaign in partnership with Zalando Marketing Services. The implementation centered on combined onsite and offsite activations across Zalando channels, aligning campaign measurement with creative and media execution to drive brand awareness and product detail page engagement.
ZMS Insights was configured to centralize campaign measurement using campaign performance dashboards, impression and PDP view tracking, and revenue attribution workflows typical of Marketing Analytics platforms. Configuration emphasized cross-channel tagging, creative performance breakdowns, and near real time monitoring to allow the marketing team to iterate placements and creative during the event window.
The implementation incorporated Zalando first party commerce and audience data into ZMS Insights to enable measurement across onsite listings and offsite placements within the Zalando advertising ecosystem. Operational coverage focused on New Balance Germany marketing activities and the Berlin event activation, with reporting flows directed to marketing and campaign operations stakeholders.
Governance established campaign level reporting and centralized performance review between New Balance Germany marketing and Zalando Marketing Services, enabling iterative optimization during the campaign. The campaign reported outcomes of more than 16 million impressions, approximately 463 thousand PDP views and a 2.24 ROAS as documented in the Zalando case study.
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On Holding | Retail | 2353 | $1.8B | Switzerland | Zalando Marketing Services | ZMS Insights | Marketing Analytics | 2024 | n/a |
In 2024, On Holding implemented ZMS Insights for Marketing Analytics as part of a Zalando Marketing Services full 360° launch campaign across Zalando markets, with Germany centric elements included. The initial deployment focused on campaign measurement and commerce performance tracking for the On product launch on Zalando channels.
ZMS Insights was configured to provide campaign analytics, audience reach reporting, and product detail page performance measurement, using centralized dashboards and operational reporting workflows consistent with Marketing Analytics platforms. Functional capabilities applied included unique user reach measurement, PDP view tracking, and add to wishlist event capture to align marketing metrics with commerce outcomes.
Operational coverage spanned On Holding marketing and ecommerce teams coordinating with Zalando market teams, with rollout focused on Zalando marketplaces and Germany centric activations. Data collection and reporting workflows were centralized to enable shared insights across brand, media planning, and digital merchandising functions.
The Zalando case study reports that the campaign reached 103 million unique users, delivered a 398 percent increase in PDP views and a 65 percent increase in add to wishlist, outcomes reported through the ZMS produced case study. Governance emphasized centralized reporting and iterative campaign optimization using ZMS Insights data to inform media allocation and catalog decisions.
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Vans, a VF Company | Manufacturing | 9000 | $370M | United States | Zalando Marketing Services | ZMS Insights | Marketing Analytics | 2025 | n/a |
In 2025, Vans, a VF Company, deployed ZMS Insights with Zalando Marketing Services to support the SS25 'What do I wear?' campaign across Zalando, an activity focused on European and Germany markets. The engagement positioned ZMS Insights as the Marketing Analytics component for an integrated creative and media partnership, aligning measurement and visibility across partner channels.
The implementation concentrated on centralized campaign measurement and creative performance reporting, using ZMS Insights to deliver audience segmentation, media exposure reporting and campaign-level dashboards. Configuration work emphasized campaign tagging, event collection and dashboard orchestration to provide marketing and creative teams with consolidated views of media placements and creative variants.
Operational integration linked ZMS Insights outputs to Zalando campaign delivery and reporting workflows to unify media visibility on the Zalando platform, with operational scope covering Vans marketing, creative and media planning teams in the European campaign footprint and Germany-focused activity. The setup supported collaborative decision making through shared dashboards and recurring campaign reporting cycles.
Governance introduced cross-functional campaign governance between Vans and Zalando Marketing Services, embedding ZMS Insights reporting into creative sign-off and media optimization processes. The collaboration earned special recognition in the Zalando Partner Awards for campaign integration and visibility gains, an explicit signal of the partnership s emphasis on integrated creative and measurement.
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