Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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WPP | Professional Services | 108044 | $14.7B | United Kingdom | ION Investment Group | ION IT2 Treasury | Treasury Management | 2019 | n/a | ||
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Powszechny Zaklad Ubezpieczen | Insurance | 31617 | $14.7B | Poland | SAS Institute | SAS AI Governance Advisory | Governance, Risk and Compliance | 2024 | n/a | In 2024 Powszechny Zaklad Ubezpieczen engaged SAS AI Governance Advisory to develop and implement a comprehensive AI governance framework for its insurance model lifecycle, using the Governance, Risk and Compliance application SAS AI Governance Advisory. The engagement is positioned as an advisory implementation to establish oversight, compliance, operations and culture for AI and ML model use across the insurer. The implementation focused on policy and control modules for the full lifecycle of AI/ML models, including model governance policies, risk assessment workflows, model documentation and monitoring, and role based accountability for model owners and reviewers. SAS AI Governance Advisory delivered guidance on operationalizing controls and embedding governance into model development and production operations, aligning governance artifacts with regulatory compliance requirements relevant to insurance. Operational coverage targeted Powszechny Zaklad Ubezpieczen activities in Poland and Central Europe, with business functions impacted including claims, fraud detection and CRM, and with advisory recommendations intended to be integrated into data science, risk and compliance teams. The engagement likely leveraged PZU's existing SAS deployments in analytical domains such as claims processing and fraud detection to align governance controls with live model pipelines. Governance and rollout work included establishing oversight structures, model approval gates, lifecycle policy templates and recommendations for training and cultural adoption to embed responsible AI practices. The advisory explicitly aimed to improve customer protections and regulatory readiness, and the engagement centered on translating governance policy into operational workflows and accountability across affected departments. | |
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Government | 23000 | $14.7B | United States | Kyriba | Kyriba Treasury | Treasury Management | 2014 | n/a |
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Government | 9936 | $14.7B | United States | Intrado | Intrado NG Nexus | Critical Event Management | 2022 | n/a |
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Manufacturing | 82981 | $14.7B | Germany | OneTrust | OneTrust Cookie Consent | Governance, Risk and Compliance | 2021 | n/a |
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Consumer Packaged Goods | 41000 | $14.7B | Switzerland | ION Investment Group | Reval Cloud Platform | Treasury Management | 2015 | n/a |
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Retail | 55000 | $14.7B | United States | Kyriba | Kyriba Treasury | Treasury Management | 2013 | n/a |
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Retail | 55000 | $14.7B | United States | NAVEX Global | NAVEX EthicsPoint Incident Management | Whistleblowing Management | 2015 | n/a |
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Communications | 75900 | $14.7B | United States | FIS Global | FIS Treasury and Risk Manager - Quantum Edition | Treasury Management | 2015 | n/a |
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Professional Services | 10800 | $14.7B | United States | OneTrust | OneTrust Cookie Consent | Governance, Risk and Compliance | 2023 | n/a |
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