Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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SAP | Professional Services | 26944 | $23.2B | Germany | MSIGHTS | MSIGHTS Platform | Marketing Automation,Data Management Platform | 2009 | n/a | In 2009, SAP implemented the MSIGHTS Platform to automate lead validation and routing and to centralize marketing campaign performance data across its global marketing organization. The MSIGHTS Platform, classified as Marketing Automation,Data Management Platform, was applied directly to SAP's CRM and lead management workflows and to marketing operations functions to standardize lead handling and campaign measurement. The implementation configured rule-based lead validation, deduplication and routing workflows coupled with centralized campaign data aggregation and reporting capabilities. Configuration emphasized automated lead scoring and business rules for routing to regional sales and marketing teams, and the MSIGHTS Platform provided a unified data management layer for campaign performance metrics and audience segmentation data. Work began after an RFP issued in December 2009 and the solution was deployed across SAP's global regions including Mexico, Charlotte/USA, Switzerland and Singapore. Governance centered on centralized campaign performance reporting and standardized lead-handling processes for CRM/lead management, and MSIGHTS reports the deployment delivered improved lead quality and measurable ROI. | |
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SAP | Professional Services | 26944 | $23.2B | Germany | UiPath | Cloud Elements API Integration Platform | API Management | 2018 | n/a | In 2018, SAP integrated the Cloud Elements API Integration Platform into SAP Cloud Platform Open Connectors to extend connectivity for non‑SAP systems, positioning the implementation within the API Management category to support enterprise integration use cases. The Cloud Elements API Integration Platform provided SAP customers with a unified interface for connector lifecycle management and pre built adapters, enabling centralized access to a broad catalog of third party endpoints across CRM, HR and ERP business functions. The deployment embedded Cloud Elements capabilities into the Open Connectors runtime, exposing a single unified API layer and a connector catalog of more than 150 connectors. Functional capabilities implemented included connector provisioning and authentication handling, API harmonization to normalize disparate third party schemas, and a centralized connector interface for discovery and orchestration consistent with API Management practices. Integrations targeted CRM, HR and ERP endpoints and were made available across regions including EMEA, with SAP customers accessing the Cloud Elements connector set through SAP Cloud Platform Open Connectors. The implementation emphasized pre built connectivity rather than point to point custom builds, reducing the need for bespoke adapter development and simplifying cross application integration patterns. Governance was centralized through the Open Connectors interface, enabling operational control over connector usage and consistent API contracts across integrated applications. The partnership outcome explicitly included accelerated integrations and reduced custom point to point work for customers, aligning the Cloud Elements API Integration Platform, SAP, API Management and integration-related business functions. | |
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Professional Services | 26944 | $23.2B | Germany | Wanido | Wanido engagewell | Employee Engagement | 2020 | n/a |
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Professional Services | 16200 | $23.2B | United States | Okta | Okta Identity Cloud | Identity and Access Management (IAM) | 2021 | n/a |
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Professional Services | 16200 | $23.2B | United States | Akamai | Akamai CDN | Content Delivery Network | 2014 | n/a |
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Professional Services | 16200 | $23.2B | United States | Amobee | Amobee Turn | Digital Advertising Platform | 2013 | n/a |
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Professional Services | 16200 | $23.2B | United States | Facebook Atlas | Marketing Automation | 2013 | n/a |
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Professional Services | 16200 | $23.2B | United States | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2016 | n/a |
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Professional Services | 16200 | $23.2B | United States | New Relic | New Relic APM | Application Performance Management | 2012 | n/a |
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Professional Services | 16200 | $23.2B | United States | Amazon Web Services (AWS) | Amazon CloudFront | Content Delivery Network | 2012 | n/a |
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