Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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ADP | Professional Services | 65200 | $20.6B | United States | FullContact | FullContact Enrich | Account Based Marketing | 2019 | n/a | In 2019, ADP implemented FullContact Enrich to support Account Based Marketing. The engagement centered on using enriched contact and company intelligence to improve account-level segmentation and support sales and marketing orchestration. FullContact Enrich was configured to deliver contact and company enrichment, identity resolution, and standardized firmographic attributes through API and batch interfaces. The deployment emphasized data normalization, attribute mapping to core customer records, and enrichment workflows that append job title, email hygiene, and company profile data to inbound leads and existing accounts. Integration work focused on feeding enriched records into core sales and marketing systems via APIs and scheduled data pipelines, enabling downstream ABM workflows for sales, marketing, and demand generation teams. Operational scope covered enrichment cadence, mapping to CRM fields, and alignment with account planning processes to ensure enriched intelligence was consumed by account teams. Governance emphasized data quality controls, field mapping rules, and privacy compliance built into enrichment workflows, with implemented processes for monitoring enrichment success and resolving data conflicts. FullContact Enrich provided the centralized enrichment layer for ADP’s Account Based Marketing use cases, serving as the authoritative source for appended contact and company attributes. | |
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ADP | Professional Services | 65200 | $20.6B | United States | Amazon Web Services (AWS) | Amazon Elastic Load Balancing (ELB) | Content Delivery Network | 2019 | n/a | ||
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Professional Services | 65200 | $20.6B | United States | ADP | ADP Benefits | Benefits Administration | 2010 | n/a |
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Professional Services | 65200 | $20.6B | United States | ADP | ADP DataCloud | Workforce Analytics | 2013 | n/a |
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Professional Services | 65200 | $20.6B | United States | ADP | ADP HR Services | HR Service Delivery | 2009 | n/a |
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Professional Services | 65200 | $20.6B | United States | ADP | ADP Onboarding | Onboarding | 2017 | n/a |
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Professional Services | 65200 | $20.6B | United States | ADP | ADP Workforce Now Compensation | Compensation Management | 2012 | n/a |
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Professional Services | 65200 | $20.6B | United States | ADP | ADP Workforce Now | Core HR | 2020 | n/a |
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Professional Services | 65200 | $20.6B | United States | ADP | ADP Workforce Now Payroll | Payroll | 2009 | n/a |
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Professional Services | 65200 | $20.6B | United States | ADP | ADP Workforce Now Performance | Performance and Goal Management | 2012 | n/a |
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