Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Content Management
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Cbs | Media | 6000 | $9.4B | United States | Runway AI | Runway Video Editing | Video Editing | 2020 | n/a | In 2020, CBS implemented Runway Video Editing across the Late Show with Stephen Colbert production workflows. Runway Video Editing was adopted by the six-person graphics team and used alongside the show’s separate post department, embedding into the production pipeline that begins with Research and writers and proceeds through production, graphics execution, and editorial handoff, with a focus on accelerating graphics-heavy comedy segments in the Video Editing category. The implementation centered on Runway Video Editing capabilities for rapid rotoscoping and automated masking, enabling frame-accurate isolation of talent and background elements with click-to-execute workflows. The team applied these capabilities to compositing and graphics integration for animated segments, shifting routine frame-by-frame rotoscoping work previously performed in After Effects Rotobrush into an automated editing layer. Operationally the tool was incorporated into handoff workflows between graphics and post, supporting iterative feedback loops with writers, producers, and the Research Department, and it was applied to both daily topical segments and larger productions such as a commemorative music video featuring Sara Bareilles and Josh Groban. Runway Video Editing functioned as a content creation and editing layer within the Late Show production stack, accelerating creative iteration without replacing the broader post-production or scheduling systems. Governance emphasized embedding Runway into existing editorial approval and turnaround processes, with the graphics team owning execution and the post department retaining final assembly and delivery. The deployment produced an explicit outcome cited by the team, reducing specific edit tasks on Late Show segments from five hours to five minutes, which materially shortened iteration cycles for topical content and music video projects. | |
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Cbs | Media | 6000 | $9.4B | United States | Adobe Systems | Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) | Digital Signing | 2021 | n/a | ||
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Media | 6000 | $9.4B | United States | DocuSign | DocuSign eSignature | Digital Signing | 2021 | n/a |
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Insurance | 4000 | $9.4B | United States | Box | Box | Content Management | 2024 | n/a |
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Oil, Gas and Chemicals | 14000 | $9.4B | United States | Adobe Systems | Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) | Digital Signing | 2020 | n/a |
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Oil, Gas and Chemicals | 14000 | $9.4B | United States | Microsoft | Microsoft SharePoint | Enterprise Content Management | 2017 | n/a |
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Oil, Gas and Chemicals | 14000 | $9.4B | United States | Automation Anywhere | Automation Anywhere Document Automation | Intelligent Document Processing | 2020 | n/a |
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Oil, Gas and Chemicals | 2286 | $9.4B | Australia | Optimizely | Optimizely Ektron CMS | Web Content Management | 2016 | n/a |
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Oil, Gas and Chemicals | 2286 | $9.4B | Australia | Optimizely | Optimizely Search & Navigation (ex Episerver Find) | Application, Web and Enterprise Search | 2023 | n/a |
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Consumer Packaged Goods | 14500 | $9.4B | United States | Algolia | Algolia Search | Application, Web and Enterprise Search | 2020 | n/a |
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