Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Content Management
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Hitachi United States | Manufacturing | 16800 | $9.0B | United States | Progress Software | Telerik Sitefinity CMS | Web Content Management | 2017 | n/a | ||
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Hitachi United States | Manufacturing | 16800 | $9.0B | United States | MARS FLAG | MARS Finder | Application, Web and Enterprise Search | 2026 | n/a | In 2026, Hitachi United States implemented MARS Finder on its public website, deploying the MARS Finder application to provide site-level search and content discovery. The work is categorized under Application, Web and Enterprise Search and focuses on delivering indexed, queryable access to corporate web content for public site visitors. The implementation configures standard search capabilities including automated content ingestion and indexing, relevance tuning, autocomplete and query suggestion, faceted navigation, metadata driven ranking, and an administrative console for taxonomy and index management. MARS Finder was embedded into the website search UI using API based search endpoints and client side search components, enabling real time query processing, secure content filtering, and analytics capture for query and click behavior. Operational ownership is centered with Hitachi United States digital experience and marketing teams, who manage relevance governance, indexing schedules, and content lifecycle workflows. Governance emphasizes administrative controls for relevance tuning and taxonomy stewardship, with ongoing operational processes for index refresh, relevance review, and privacy controls tied to public web content exposure. | |
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Banking and Financial Services | 11460 | $9.0B | United States | Adobe Systems | Adobe Experience Manager | Digital Asset Management | 2023 | n/a |
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Professional Services | 79944 | $9.0B | Philippines | DocuSign | DocuSign eSignature | Digital Signing | 2021 | n/a |
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Insurance | 13650 | $9.0B | Australia | Acquia | Acquia Cloud | Web Content Management | 2020 | n/a |
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Insurance | 13650 | $9.0B | Australia | DocuSign | DocuSign eSignature | Digital Signing | 2021 | n/a |
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Insurance | 13650 | $9.0B | Australia | Zephyr | Zephyr CMS | Content Management | 2021 | n/a |
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Insurance | 13650 | $9.0B | Australia | OpenText | OpenText Content Suite Platform | Document Management,Enterprise Content Management | 2021 | n/a |
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Government | 356504 | $9.0B | Uganda | Joomla | Joomla 3.9 | Web Content Management | 2013 | n/a |
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Government | 356504 | $9.0B | Uganda | Drupal | Drupal CMS | Web Content Management | 2016 | n/a |
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