Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Distribution
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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VSE | Distribution | 2000 | $1.0B | United States | Twilio | Twilio Sendgrid | Transactional Email | 2021 | n/a | ||
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HD Supply | Distribution | 5300 | $1.0B | United States | Anteriad, formerly MeritB2B | Anteriad ABM Platform | Account Based Marketing | 2017 | n/a | In 2017, HD Supply deployed the Anteriad ABM Platform. Apps Category: . The deployment focused on programmatic account based advertising to run targeted display campaigns using Anteriad's extensive buyer intent and firmographic database, aligning the application with HD Supply's distribution marketing objectives. Configuration emphasized audience segmentation, campaign targeting, and optimization workflows, with the Anteriad ABM Platform providing database driven match, segment activation, and display ad delivery capabilities consistent with account based marketing solutions. The implementation centralized campaign setup and targeting controls, and supported iterative optimization sessions led by the vendor team. Operational ownership rested with the HD Supply digital marketing organization within Facilities Maintenance in San Diego, where vendor personnel provided hands on guidance to optimize campaign performance. Christina Nakamura Associate Manager Digital Marketing HD Supply noted the team was a pleasure to work with and was eager to walk HD Supply through the process of optimizing campaigns for best results. | |
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Distribution | 5000 | $1.0B | United States | Blue Yonder | Blue Yonder WMS (ex JDA WMS) | Warehouse Management | 2020 | Modus21 |
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Distribution | 5300 | $1.0B | United States | Rackspace Technology | Rackspace Cloud | Application Hosting and Computing Services | 2015 | n/a |
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Distribution | 2370 | $1.0B | Germany | Cisco Systems | Cisco IronPort Cloud Email Security | Secure Email Gateways (SEGs) | 2020 | n/a |
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Distribution | 1000 | $1.0B | Singapore | Cisco Systems | Cisco IronPort Cloud Email Security | Secure Email Gateways (SEGs) | 2020 | n/a |
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Distribution | 3800 | $1.0B | United States | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2020 | n/a |
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Distribution | 850 | $1.0B | United States | Amazon Web Services (AWS) | Amazon Elastic Load Balancing (ELB) | Content Delivery Network | 2021 | n/a |
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Distribution | 2750 | $1.0B | United States | Amazon Web Services (AWS) | Amazon CloudFront | Content Delivery Network | 2013 | n/a |
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Distribution | 2750 | $1.0B | United States | Crazy Egg | Crazy Egg | Marketing Analytics | 2013 | n/a |
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