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BMW selects Salesforce Marketing Cloud for Marketing Automation

In 2022, BMW, a Germany based Automotive organization with 157457 employees and revenues of $166.0B selected Salesforce Marketing Cloud for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.

Customer Vendor Old Product New Product Category Market Users VAR/SI When Live
BMW Salesforce Legacy Salesforce Marketing Cloud Marketing Automation CRM n/a n/a 2022 2022
Discover the latest software purchases and digital transformation initiatives being undertaken by BMW and its business and technology executives by accessing the entire BMW and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by BMW employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.

Don't miss the entire: BMW Technographics profile

FAQ - BMW selects Salesforce Marketing Cloud for (Marketing Automation)

In 2022, BMW selected Salesforce Marketing Cloud for Marketing Automation to modernize their CRM operations and improve scalability, visibility, and control.

The Salesforce Marketing Cloud deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.

BMW is a Automotive organization in Germany, with approximately 157457 employees and $166.0B in annual revenue.

BMW has initiated the Salesforce Marketing Cloud implementation with an expected go-live in 2022, supporting its modernization of Marketing Automation processes.

BMW has not disclosed the SI for the Salesforce Marketing Cloud implementation.

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