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General Mills selects Salesforce Marketing Cloud for Marketing Automation

In 2018, General Mills, a United States based Consumer Packaged Goods organization with 33000 employees and revenues of $19.5B selected Salesforce Marketing Cloud for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.

Customer Vendor Old Product New Product Category Market Users VAR/SI When Live
General Mills Salesforce Legacy Salesforce Marketing Cloud Marketing Automation CRM n/a n/a 2018 2018
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FAQ - General Mills selects Salesforce Marketing Cloud for (Marketing Automation)

In 2018, General Mills selected Salesforce Marketing Cloud for Marketing Automation to modernize their CRM operations and improve scalability, visibility, and control.

The Salesforce Marketing Cloud deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.

General Mills is a Consumer Packaged Goods organization in United States, with approximately 33000 employees and $19.5B in annual revenue.

General Mills has initiated the Salesforce Marketing Cloud implementation with an expected go-live in 2018, supporting its modernization of Marketing Automation processes.

General Mills has not disclosed the SI for the Salesforce Marketing Cloud implementation.

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