Boston, 02114, MA,
United States
AMP Agency
AMP Agency, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. AMP Agency collaboration with software players such as Perion empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| AMP Agency | Perion | Perion Platform | Digital Advertising Platform | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Stop & Shop | Retail | 60000 | $16.0B | United States | Perion | Perion Platform | Digital Advertising Platform | 2022 |
In 2022, Stop & Shop implemented the Perion Platform, a Digital Advertising Platform, to run geo-targeted display campaigns across key US designated market areas. The initiative was scoped to support marketing and media planning objectives focused on driving in-store visits and improving digital engagement metrics across selected DMAs.
The Perion Platform deployment made explicit use of SORT™ cookieless targeting technology as the primary module for audience segmentation and delivery. SORT™ was configured for geo-targeted display placements and campaign-level audience exclusion and inclusion rules, with standard digital advertising capabilities for creative rotation and interaction tracking applied to optimize delivery.
Campaign execution was managed in collaboration with AMP Agency, which handled campaign strategy and day to day media operations alongside Perion. Operational coverage targeted multiple US DMAs, aligning media flighting and audience windows to local store footprints and marketing calendars.
Governance centralized campaign planning, campaign performance reporting, and creative approval flows within Stop & Shop marketing, with AMP Agency and Perion Platform data feeds integrated into regular reporting cadences. The arrangement embedded programmatic execution into existing marketing workflows, assigning campaign stewardship and reporting responsibilities across marketing and agency teams.
The case study reports measurable campaign outcomes, including a 33 percent incremental lift in an in-store visits metric and notable increases in click through rate and other interaction measures. AMP Agency is listed as the partner on the case study documenting these results using Perion Platform and SORT™ cookieless targeting technology.
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Buyer Intent: Companies Evaluating AMP Agency Services
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