Mentor, 44060, OH,
United States
Avery Dennison
Avery Dennison, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Avery Dennison collaboration with software players such as EVRYTHNG empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Avery Dennison | EVRYTHNG | EVRYTHNG | IoT Platform | Internet of Things |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Ralph Lauren | Retail | 15000 | $7.1B | United States | EVRYTHNG | EVRYTHNG | IoT Platform | 2019 |
In 2019, Ralph Lauren implemented EVRYTHNG, an IoT Platform, to assign Digital Product Identities to Polo products. The program launched at scale for Polo products across global retail channels, targeting product authentication, consumer engagement, and improved supply chain visibility.
EVRYTHNG was configured to serve as a centralized identity registry and event capture layer, recording smart label issuance and authentication events tied to individual product identities. The implementation supported authentication workflows and consumer-facing marketing capabilities, linking identity records to marketing triggers and engagement touchpoints.
The deployment integrated Avery Dennison supplied smart labels to bind physical Polo garments to their EVRYTHNG digital identities, enabling label-based scanning and consumer interactions across retail channels and supply chain nodes. Operational scope covered product authentication and consumer-facing marketing use cases for Polo, with data flows instrumented for visibility across global retail channels.
Governance aligned brand protection, supply chain visibility, and consumer engagement functions under the EVRYTHNG identity program, with Avery Dennison documented as the smart label provider in press sources. The initiative was explicitly aimed at reducing counterfeits and driving direct consumer interactions while using the EVRYTHNG IoT Platform as the identity and event management backbone.
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Buyer Intent: Companies Evaluating Avery Dennison Services
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