Costa Mesa, 92626, CA,
United States
Channel Bakers
Channel Bakers, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Channel Bakers collaboration with software players such as Pacvue empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Channel Bakers | Pacvue | Pacvue Commerce | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Panasonic | Manufacturing | 90000 | $22.9B | Japan | Pacvue | Pacvue Commerce | eCommerce | 2025 |
In 2025 Panasonic implemented Pacvue Commerce to automate Amazon Advertising bid decisions using digital shelf signals, advancing its eCommerce advertising capabilities. The deployment targeted Amazon in the U.S. and was executed with agency Channel Bakers.
Pacvue Commerce was configured to ingest Profitero+ digital shelf signals and route them into Pacvue bid automation workflows, enabling rule based and algorithmic bid adjustments tied to product content health and competitive position. Configuration focused on advertising campaign optimization modules, automated bid decision engines, and dashboards for bid performance and iROAS monitoring.
Integrations centered on Pacvue’s Profitero+ integration and direct connections for bid execution on Amazon Advertising, with Channel Bakers acting as the implementation partner responsible for operational handoff and campaign governance. Operational coverage included Panasonic’s eCommerce and advertising teams on Amazon U.S., aligned to category assortment and advertising funnels.
Governance and rollout were agency led, with Channel Bakers defining campaign rules, review cadence, and decision audit processes while Pacvue Commerce provided automated decision logs for optimization. The published case study reports outcomes for the Amazon U.S. deployment including +99% total sales, +83% new to brand sales, and +33% iROAS.
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Buyer Intent: Companies Evaluating Channel Bakers Services
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